CRM Campaign Specialist

1 week ago


Parkville, Victoria, Australia University of Melbourne Full time

About the Role

Join our team as a CRM Specialist and dive into the exciting world of student communications You'll be part of a dynamic team of 20 experts, all focused on revolutionising how we connect with students through email campaigns and automation. Reporting to the CRM Campaign Manager, you'll work closely to craft and execute CRM emails that take student journeys to the next level. But that's not all – you'll also have the opportunity to lend your expertise to email migration strategies and drive the analysis and enhancement of our communications. Expect to engage with stakeholders regularly, making your mark in the ever-evolving landscape of student engagement.

Your responsibilities will include:

Collaborating with colleagues and stakeholders to design and deliver outstanding email journeys for future and current students Understanding the broader requirements of Student Services to support the migration of emails onto the CRM Supporting the planning and technical implementation of SASS CRM communications activities and identifying improvement opportunities Investigating technical issues and partnering with specialist teams to resolve.

Who we are looking for
Are you experienced in building and sending emails within a CRM? We are looking for a campaign specialist with expertise in applying web analytics and producing concise insights that inform decisions and enhancement. You will have a solid knowledge of digital marketing solutions, techniques, and best practices. You have highly effective verbal and written communication skills and are familiar with user communication journeys.

You will also have:

Sound knowledge of, and experience with customer relationship marketing/communications Experience with building emails and executing email sends from Salesforce Marketing Cloud or equivalent platforms. Experience partnering in a challenging and changing environment to deliver business outcomes – with a focus on stakeholder management, negotiation and collaboration. Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions , Google Data Studio

For further information regarding responsibilities and requirements please refer to the attached PD.

Please note: Visa sponsorship is not available for this position . This role requires current valid work rights for Australia.

Your new team – Student and Scholarly Services
Student and Scholarly Services provides student administration and services from recruitment and point of enquiry to graduation. This team also delivers well-being and scholarly services to students and staff.

What we offer you
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

The University of Melbourne
We're tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.



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