Marketing Manager Anz

1 month ago

South Melbourne, Australia Levi Strauss & Co. Full time

Key Responsibilities (include but are not limited to):
- Directs and oversees affiliate execution and implementation of all elements of the Country Marketing Plans; ensures plans deliver against the brief and are consistent with the BVPs.- Coach and lead the ANZ marketing team.- Harmonise the ANZ marketing plan and activities (i.e. Brand, DTC, wholesale marketing) and leverage best practice from other clusters/ geos / global.- Lead and manage local execution of Consumer Marketing Programs.- Lead and manage the local team to execute Retail Marketing Programs (nationwide, retail activation, in-store marketing) in close coordination with the Brand Experience team and/or Retail Marketing Executive.- Sponsors consumer and market research to understand the brand dynamics, consumer needs and wants and market opportunities.- Leads all activities pertaining to raising brand awareness, establishing brand leadership in the marketplace and achieving excellent customer satisfaction levels (the latter being a shared accountability with retail operations) to meet targeted performance levels.- Manages internal and external relationships to create wins in marketing and promotional activities to get in-depth understanding of what is effective and not effective.- Delivers locally relevant understanding of marketplace dynamics, consumer insights, learning from previous marketing programs, to ensure plan effectiveness.- Implementation of principles of digital/ social media, CRM, public relations, media planning and sponsorships as part of the integrated marketing implementation.- Understands and applies creative media and promotional testing and measurement tools to inform plan development and assess performance.- Monitor quantitative and qualitative impact of marketing on the retail, DTC and wholesale performance.- Continuously contributes to the improvement of key marketing processes (e.g., marketing planning and communications).- Rigid monitoring of A&P budget including dilution-related items and ensuring the ROI for every marketing program implemented.

The Head of Marketing will be tertiary qualified in Marketing, Business Management or similar discipline and will have a proven ability to demonstrate the following:
- Consumer Insights.- Youth Culture - ANZ and youth consumer market.- Marketing analytics and performance tracking.- Digital/ Social Media.- CRM and Membership Marketing.- Strong track record in DTC Marketing.- Advertising and Promotion.- Public Relations and Publicity.- Events management.- Strong familiarity with ecommerce marketing (Livestreaming, Search, Affiliate Marketing).- Brand Protection and Use of Trademarks.- Strong team player.- Strategic thinker with strong analytical capabilities.- Analytical and data driven mindset.- Good knowledge of operating in a matrix and global organisations.- Strong business acumen and experience with budget management.- Wholesale and DTC marketing experience.- High-level problem-solving skills and a sense of urgency and versatility with decision making.- Accountability for results and the drive for mutual success for internal and external partners.- Planning and execution: establish plans, manage and improve process, drive execution.- Drive for global leverage with an ability to challenge when appropriate.- Solid management and leadership skills with a desire to develop talent and team capabilities.- Inter-personal communication skills to facilitate collaboration

Perks:
- Competitive salary and bonus opportunities.- Generous product discounts across Levi’s® brands.- Supportive and collaborative work culture.- Opportunities for Leadership growth and development within a global brand.- Brand new ergonomic South Melbourne Office.- Flexible hybrid working model.- Community involvement opportunities.

At Levi’s®, we believe in originality, and for over 150 years, we’ve been a leader in fashion, innovation, and sustainability. Our commitment to quality and design drives us to create iconic products that shape culture and fashion trends. Levi’s® Australia is part of this global legacy, dedicated to providing consumers with high-quality denim and apparel. Join us and be part of a brand that stands for more than just great style - we stand for authenticity and innovation.
- Be part of our legacy and help shape the future of fashion with Levi's® LOCATION

South Melbourne, VIC, 3205

LOCATION

Level 7, 11 Eastern Road, South Melbourne, VIC, 3205

FULL TIME/PART TIME

Full time

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