Marketing Automation and Strategy Manager

3 months ago

Melbourne City Centre, Australia Transurban Full time

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.

About the role
We're seeking a Marketing Automation & Strategy Manager to lead our digital-first, customer-obsessed strategy by reimagining our core customer communications and marketing activities as personalized, multi-channel journeys via Salesforce Marketing Cloud.

You'll join an innovative team who are at the forefront of leveraging marketing technology to enhance customer experiences and drive business growth.

As our Marketing Automation & Strategy Manager, you'll contribute to lasting and positive changes that shape the future of our cities and communities by managing our Marketing Cloud enterprise, overseeing the transition to a new Hyperforce instance, and developing best practices for customer journeys and campaigns.

Day-to-day, you will:
- Lead the design, build, and optimization of marketing automation campaigns and customer journeys using Marketing Cloud platforms.- Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience.- Collaborate with stakeholders to create and execute quarterly marketing plans, managing team capacity effectively.- Drive the adoption of agile principles in marketing operations and campaign delivery.- Oversee platform governance, including user management, data integrity, and compliance with privacy regulations.- Analyse campaign performance and develop robust reporting frameworks to track key metrics and ROI.- Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems.- Manage and mentor team members, fostering a culture of continuous improvement and professional development.

This role will suit someone with a curious mind and transferrable skills and experiences, including:
- 7+ years of experience with Salesforce Marketing Cloud or similar marketing automation platforms, including strategic direction and platform enhancement.- 5+ years of experience leading project teams and managing direct reports in a business environment.- Proven track record of creating measurable customer and business outcomes through marketing automation initiatives.-
- Excellent communication and stakeholder management skills, with experience influencing and advising senior stakeholders.

With a career at Transurban, you’ll enjoy a range of benefits, including:
- A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, available for the duration of the contract, with Superannuation paid during unpaid leave as well- Learning and development opportunities to support your career interests- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more- Social activities and groups

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience - whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.

**Job Type**:
Permanent

Closing Date:
24-Oct-2024 0:00

Please note: The closing date reflects the time zone of the Primary Location for this job posting.

Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC

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