Marketing Manager, Acquire

3 months ago

Sydney, Australia Rest Full time

**Company Description**
Supporting millions of Aussies since 1988 with low fees and competitive long-term performance. Profits back to members, not shareholders

**Closing date: 20th September 2024**

Please note Rest does not accept speculative resumes from recruitment agencies
- Join a highly engaged and collegiate team
- Purpose driven organisation where you contribution is valued
- Linkedin top 5 places to work
- Hybrid working as standard

**About Us**

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.

We support nearly two million members, with around $75 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

**About the Job**

**Rest’s purpose is to create super our members love, so we’re on a mission to make super simple.**

As Marketing Manager within the Member Experience team focused primarily on acquisition and onboarding of new members and employers. You’ll work within a collaborative team environment to:

- Help shape the design of member experiences to create super our members love in the acquisition and onboarding phase of the member lifecycle
- Design and implement data-driven marketing strategies and communications to help members onboard seamlessly and in an engaging way
- Support the acquisition and onboarding of new employer and member relationships

This role or team members may at times support retention and retirement-focused activity depending on member and business priorities. You’ll work closely with the Senior Manager, Acquire & Onboard to constantly striving to exceed expectations and surprise and delight Rest members.
- Execute omni-channel marketing strategies to deliver a target member experience that will engage and delight members in the acquisition and onboarding phase
- Scope and implement data-driven member interactions that support the target member experience employing agile methodologies where required to deliver at pace
- Implement highly focused marketing strategies to acquire and onboard members and employers via a range of channels
- Work within a small team of customer experience and marketing professionals while living the Rest values
- Work with internal and external agencies to develop creative approaches that help deliver on our mission to make super simple
- Work closely with teams across Rest to ensure marketing activities are coordinated and aligned to Rest brand standards and the desired member experience

**Qualifications** About You**:
Curious, proactive with great stakeholder management. You thrive on contributing to game changing programs of work without losing the eye for detail for the 'everyday' work.

**Qualifications**:

- Tertiary qualifications in a relevant discipline and / or a minimum of 5 years equivalent experience in marketing or related business disciplines.

Required experience, understanding or credentials **including**:

- Customer centric marketer, skilled at communicating the value and benefits of complex financial products in a simple engaging way
- Lead and manage omni-channel customer experiences end-to-end to drive meaningful member connections and retention
- Proven experience creating and executing high-impact customer focused and data-led campaigns
- Familiarity with superannuation, financial services or similar regulated industry environment
- Ability and willingness to adopt agile delivery methodologies
- A willingness to innovate, test and learn as a fundamental way of operating
- Commercial acumen to effectively identify and act on opportunities
- Proven ability to execute plans in consultation with key stakeholders
- Strong stakeholder engagement, influencing and interpersonal skills
- Ensure all marketing activities comply with industry regulations and company policies
- Excellent verbal communication and presentation skills
- Proven ability to balance multiple projects, deadlines, and resource demands
- Track record of leading successful teams and developing individuals
- A team player with highly developed interpersonal skills

**Additional Information** Benefits**

Our benefits have been designed so you can tailor your experience with us and include:

- Personal and professional development opportunities
- ** Hybrid working**:

- Purchase leave scheme and gender neutral 16 weeks paid parental leave
- Super Contribution Continuation for 12 Months of parental leave
- Meeting free breaks (Rest Stops)
- Income Protection Insurance
- Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours)
- Rest is committed to creating a flexible work environment and culture that embraces d

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