Ism Communications Manager

6 months ago

Bella Vista, Australia Brand & Marketing Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**

The ways to connect with customers is rapidly evolving. We are looking to innovate in how we are connecting with customers and effectively leveraging technology, data and insights to step change and enhance the in store experience across all customer touchpoints.

In this newly created role of Communications Manager - In Store Marketing (Digital) your mission will be to lead and develop the Communications Strategy (objectives, strategy, creative, execution and measurement) and content plans to create contextually relevant and engaging content for in store digital channels including screens and other in store digital media assets.

You will define what content goes where to support our strategic objectives and brand strategy, delivering the content customers are looking for. It is a collaborative position where you will work with our partners and stakeholders to deliver an omnichannel content strategy for our in store channels.

**What You'll Do**
- Lead the development and delivery of contextually relevant content plan for in store digital assets ensuring alignment with the overall strategic objectives
- Manage in store digital screens program including content architecture, formats, placements, to deliver innovation in creative formats in partnership with W360 and Cartology teams
- Brief agencies capturing key insights and brand/business objectives and manage the communications process through to completion including post campaign evaluations to create a bank of learnings for future opportunities
- Insights led approach - developing test and learn frameworks to inform future content opportunities to establish best in class approach to in store digital content Strong collaboration across key partners to support the delivery of the overall In Store Digitisation program roadmap and KPIs (W360, Cartology, Woolies X) to continually and seamlessly drive the best possible customer experience across all touch points**What You'll Bring**
- Passion and experience working in a retail/FMCG based environment in a communications role - inspiring a customer mindset
- 10+ years experience in developing omnichannel communications frameworks, strategy and digital marketing channels within in high performing marketing, advertising or media teams - including in store channel
- Demonstrated experience in project and campaign management, from objectives and briefing to strategic evaluation, stakeholder management, production and measurement
- Experienced in leveraging insights and championing the voice of the customer
- Experience partnering with senior stakeholders, positively influencing and showing agility and adaptability
- Experienced in collaborating with multiple cross-functional teams
- Customer first mindset
- Ability to manage multiple projects at one time and prioritise effectively
- Proactive approach to work and flexibility to pivot as required
- A curious, problem-solving mindset A strong passion for content, preferably within the food sector across all digital and traditional marketing channels

**What You'll Experience**

A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
Provisions to allow cashing out of leave and purchasing additional leave
Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

LI-Hybrid

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own

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