Brand Activation Manager

7 months ago

Bella Vista, Australia Brand & Marketing Full time

**12mth Secondment**
- **Fantastic career opportunities**
- **Hybrid Flexible Environment
**The Opportunity
To be the expert in the activation of the Woolworths Group brands to deliver differentiated and tangible brand experiences for our customers, team, and stakeholders. You will do this by delivering a market-leading brand experience strategy that drives positive business outcomes and drives connection with audiences

**We are Woolworths Group
**We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in an dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**What you'll do
- Develop brand activation plans in line with the Annual Operating Plan that drive relevant brand outcomes.
- Lead the end to end delivery of brand activations and community activity through effective management of brand & community partners & agencies
- Manage the effective reporting of brand activation and partnership activity
- Work closely with partners, setting a vision, leveraging their expertise and encouraging collaboration to build the relationship, collective performance and brand outcomes.

Be an expert on key relevant channels, including best practice to activate in these channels and process to do so.

**What you'll bring
- Brand and marketing communications, content, or partnerships experience client or agency side
- Experience influencing change in large, complex, matrix, fast paced environments
- Knowledge and experience in brand activation best practice management and implementation
- Understands key brand health metrics, how to measure and interpret for future planning
- An understanding of the grocery retail landscape and what’s important to consumers in this space

A sound understanding of the grocery retail landscape and what’s important to consumers in this space

**What you'll experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- A progressive and flexible WFH policy that gives you more control over your work, life and wellbeing.
- Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
- Get your Woolies worth through team member benefits across all of our brand.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

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