Product Marketing Manager
2 weeks ago
We power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.
As a company, we have evolved significantly, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.
As we enter this new era, we need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of one specific product vertical of Tes, alongside other marketing professionals owning other product verticals.
For this role, you would own the marketing responsibility for our products - Teach Starter and Tes Resources globally, enabling our international growth, supporting retention, and ultimately delivering maximum value to schools.
How?
- Own and deliver the marketing plan to drive demand generation, revenue pipeline, brand awareness & customer marketing for your product vertical.
- Report to key stakeholders on the successes, failures and learnings of campaigns, using data to back up your insights and recommendations.
- Own the revenue targets and act on achieving those.
- Build the message and narrative to position the products you’re responsible for.
- Partner with Product, Content, and other commercial counterparts to identify the key levers to grow revenue and optimise conversion, as well as understanding feedback of what is and isn’t resonating.
- Partner with marketeers in the Teacher Engagement vertical so that you are able to best leverage social media, newsletters, and other platforms.
- Partner with product and UX to create and execute go-to-market plans for product developments, as well as understanding the value propositions and impact on customers.
- Be cognisant of where effort is placed and the output achieved, so that you can consider how we evolve and optimise.
- Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
- Work with Digital Marketing in all forms to build and develop product pages, journeys, content, and PPC strategies.
- Always look for the learnings in our results that we can share.
What are we looking for?
- Proven experience of driving revenue marketing, growth marketing, or product marketing for a SaaS business
- Experienced in international operations
- Experienced in lead generation and partnering with Sales to maximise revenue
- Proven experience of finding creative ways to articulate product value and land a meaningful message in front of the right people
- Proven and demonstrable experience of planning, launching and analysing campaigns
- Strong ability to work with and present to senior stakeholders
- Strong analytical skills and proficiency in interpreting data to drive strategic decision-making
- Strong focus for the end user, maximising their experience, and understanding their user problems and needs
- Proven ability to build creative briefs to enable efficient and impactful design from creative professionals
- Ability to work and collaborate across functions and within a matrix environment
- Excellent project management skills to handle multiple initiatives and stakeholders.
- Quick and focused, with the ability to adapt to a changing environment and deal with ambiguity
- You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place
Being part of the Tes team will offer you a rewarding experience including:
- Flexibility and hybrid work
- An extra week annual leave - that's 26 days/year to enjoy
- Personal and professional development opportunities with learning allowances
- Working with a friendly and supportive team where our colleagues care as much as we do
- Enhanced Paid Parental Leave
- Retail/local area shopping discounts program
This role is based working from our Milton, Brisbane office. You will work around a small team across various departments/functions. The role is hybrid - working 3 days from the office and 2 days from home.
If you are eager to make a meaningful impact in education and believe you have the enthusiasm and skills to be successful in this role, we invite you to join us at Tes.
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