Product Marketing Coordinator

6 months ago

Brisbane, Australia Just Digital People Full time

Are you a highly motivated and creative individual with a passion for marketing and an eye for detail? Do you enjoy working with innovative products and helping them reach their full potential in the market? If so, we have the perfect opportunity for you
- as a Product Marketing Coordinator, you will play a crucial role in driving the success of my clients products through strategic marketing initiatives.

**Responsibilities**:

- **Product Launch**: Collaborate with cross-functional teams to plan and execute successful product launches. Develop go-to-market strategies and marketing plans to ensure maximum product visibility and adoption.
- **Market Research**: Conduct in-depth market research to identify customer needs, industry trends, and competitor analysis. Use insights to inform marketing strategies and product positioning.
- **Content Creation**: Create compelling product messaging, product descriptions, and sales collateral that effectively communicate product features and benefits to various target audiences.
- **Sales Enablement**: Work closely with the sales team to equip them with the necessary tools and materials for effective selling. Provide training and support on product knowledge and key selling points.
- **Analytics and Reporting**: Monitor and analyse the performance of marketing campaigns and product launches. Provide regular reports and insights to the marketing team and management.

**Requirements**:

- Proven experience in product marketing, preferably in the mining sector.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong project management and organisational abilities, capable of handling multiple tasks simultaneously.
- Proficiency in digital marketing tools and platforms.
- Analytical mindset, with the ability to use data-driven insights to optimise marketing strategies.
- Team player with a positive attitude and the ability to collaborate effectively with cross-functional teams.
- A self-starter who can work independently and take ownership of projects.

**Just Digital People**

**Samantha Dopking

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