Digital Marketing Manager
3 weeks ago
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 700+ stores, 33 brands and over 35 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, EXIE & 4Workers
**About the role**:
As our Digital Marketing Manager you will be an integral part of the in-house digital marketing division, working closely with the creative team, divisional marketing & ecommerce teams and the customer team. Reporting to the Group Head of Digital Marketing / Agency your responsibilities will include developing full funnel digital strategies and implementation of digital marketing campaigns across the division and being the main point of contact on all things digital marketing for the division. Utilizing a strong digital & performance marketing skillset to grow sales, balancing brand and demand, and driving customer growth via new and existing channels to achieve business ROI.
**Your key responsibilities will include**:
- Lead the Digital Marketing team (of 3) to plan and execute multichannel digital marketing campaigns across digital marketing channels including but not limited to PM, Affiliates, partnerships, Paid Social, Display.
- Work with the divisional brand marketing and ecommerce teams to understand business objectives and revenue goals to develop campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) reporting back to the business in a timely manner.
- Understanding and ability to utilise & interpret all digital/PM technology such as Google Ads, SEMRush, Datorama, Meta, Tik Tok
- Identify trends and insights, and optimize spend and performance based on the insights
- Partner with the Adobe Project Team to design, implement and manage the Adobe platform for Accent Group
- Measuring the attribution of digital online and offline marketing campaign success against various business objectives.
- Manage the Technology Team to ensure tags, feeds and tests are successfully implemented and ready to go.
- Work together with the broader eCommerce team and Marketing teams to align digital marketing and ecommerce strategy with the marketing calendar.
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures for paid digital marketing channels - sharing insights with the marketing/ecommerce teams.
- Partner with the Insights team to establish marketing and measurement strategies and implement appropriate testing methodologies across the marketing mix.
- Drive innovation in the evaluation of new tools, opportunities, and enhancements in performance marketing space.
- Implement campaigns for the division where necessary.
**To succeed in this role, you will need to have**:
- Demonstrated 5+ years experience working in a broad digital marketing role with managerial and leadership responsibility
- Tertiary degree in marketing or IT/ Digital related field preferred
- Previous digital agency experience looking to move client side is advantageous
- Experience working within acquisition-focused business is advantageous
- Ability to work in fast paced and creative environment with a good understanding of how to manage competing deadlines.
- Ability to interpret media results and provide recommendations and insights based on the results.
- Understanding of the eCommerce environment and ways to optimise the online customer experience.
- Strong experience and knowledge of digital marketing performance channels and technology (Meta, Tik Tok, Google Ads, Google Analytics, Sprout social)
- Deep understanding of attribution modelling and digital campaign success metrics: conversions, pacing, ROAS, target CPA's, secondary conversions Understanding of Martech solutions (CDP, Similarweb, Feed technology)
- Experience and competence in managing large budgets.
- Experience with Adobe platforms/tech stacks.
- Affiliation with Accent Group Core values and “Make It Happen” attitude.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
-
Digital Account Manager
2 weeks ago
Cremorne, Australia First Page Digital Full time**The First Page is our belief. The First Page is our MISSION!** First Page is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences, by implementing game-changing digital strategies. First Page has seen insane growth and won numerous awards over the past 3...
-
Digital Marketing Lead
4 days ago
Cremorne, Australia Accent Group Full timeAccent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The...
-
Marketing Coordinator
2 weeks ago
Cremorne, Australia Centr Digital Australia Full time**Position Description** **Position Title**:Marketing Coordinator **Department/Division**:Customer and Growth **Location**:Cremorne, VIC 3121 **Reports to**:Brand Manager **Company Info** Centr is a globally recognized health and fitness app co-founded by Chris Hemsworth. Through Fitness, Food and Mindfulness we provide the tools for people to live a...
-
Digital Sales Strategist
2 weeks ago
Cremorne, Australia First Page Digital Full time**The First Page is our belief. The First Page is our MISSION!** First Page is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences, by implementing game-changing digital strategies. First Page has seen insane growth and won numerous awards over the past 3...
-
Digital Marketing Specialist
5 months ago
Cremorne, Australia FREDDY Full time**Location**: Cremorne, Victoria **Employment level**: Mid - Senior **Type**: Full Time - Hybrid arrangement **Ready to Join Our Exciting Team?** Are you a passionate and driven Digital Marketer looking to grow your skills and make an impact in a dynamic environment? We’re looking for someone eager to learn and support our Paid Marketing Department as we...
-
Digital Marketing Coordinator
3 days ago
Cremorne, Australia Naomi Milgrom Foundation Full timeNaomi Milgrom Foundation The Digital Marketing Coordinator will work closely with the Marketing & Communications Manager to ideate, curate, create and analyse digital content for the Naomi Milgrom Foundation and its projects and initiatives including MPavilion and Living Cities Forum - across ads, EDMs, podcasts, social media, video, web and more. The...
-
Digital Marketing Coordinator
1 month ago
Cremorne, Australia Decjuba Full timeJOB TYPE: Full Time - LOCATION: Cremorne, VIC, AU, 3121 **ABOUT US** At DECJUBA we’re all about effortless, edgy fashion to make you look and feel #AMAZING. Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 140+ stores and two online sites. We...
-
Digital Marketing Coordinator
5 months ago
Cremorne, Australia Lighthouse Foundation Full timeAbout the role HOW WILL I HELP? As a Digital Marketing Coordinator, you will play a key role in enhancing Lighthouse Foundation’s digital presence, engaging with our community, and raising awareness of our mission to support children and young people who are homeless, or at risk of homelessness. You will use creative and effective marketing strategies to...
-
Digital Marketing Media Specialist
7 months ago
Cremorne, Australia Create Careers Full time**| In-house position | Opportunity to work for an established eCommerce/Retailer throughout Australia | Great supportive work culture | Permanent |** **Responsibilities and Duties** - Manage client/supplier relationships, acting as the primary point of contact where you will be managing expectations, and building strong relationships with key...
-
Marketing Specialist
4 months ago
Cremorne, Australia ALH Group Full time**About Us** At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to...
-
Digital Marketing Specialist
3 days ago
Cremorne, Australia BDC Talent Full timeAt BDC Partners, we partner with franchisors and retailers to assist with their growth plans. This includes sourcing prospective franchisees (lead gen), identifying the right business locations and providing legal advice essentially we remove the biggest headaches for Australia’s retailers and franchisors. We’re also a supportive, fun and highly...
-
Digital Account Manager
2 weeks ago
Cremorne, Australia First Page Full timeFull-time - Hybrid - Not disclosed - Cremorne VIC, Australia - 250 - 999 Highlights - Generous salary + monthly bonuses- Bi-Monthly offsite activities and a huge mid-year awards party- Be mentored by some of the best in the game - **:**About the job** **_ Looking to take your career to a whole new level? Then this role is for you!_** First Page is a...
-
Marketing Manager
3 weeks ago
Cremorne, Australia e-Pocket Pty Ltd Full timeAre you a driven Marketing Leader who’s excited to use your hands-on experience to drive growth for a successful fintech company? Take on a career-defining opportunity to lead a dedicated team, creating and executing marketing strategies with impact. **Why e-Pocket?** e-Pocket is a Melbourne-based Fintech company that has created and continually enhanced...
-
Account Assistant
2 weeks ago
Cremorne, Australia First Page Digital Full time**_Looking to take your career to a whole new level? Then this role is for you!_** First Page is a certified “GREAT PLACE TO WORK” and is global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s...
-
Product Marketing Manager
2 months ago
Cremorne, Australia Reece Group Full timeProduct Marketing Manager **About Reece** You probably know Reece as Australia’s largest supplier of plumbing and bathroom products. But we are much more than that. We are a leading Australian distributor of trade products to residential, commercial and infrastructure customers. We’re an ASX listed company with more than 900+ branches and 9,000...
-
Marketing Manager
3 days ago
Cremorne, Australia Birchal Full timeLead the marketing function and strategy for an exciting crowd funding business - Build and execute strategic and operational marketing plans - Play a key role in launching multiple new products - Create and live your dream marketing career in this new and exciting investor space **About Birchal** Birchal is Australia’s leading Equity Crowdfunding...
-
Digital Advertising Specialist
2 days ago
Cremorne, Australia Birchal Full timeWork with one of Australia’s most exciting start ups - Opportunity to grow your career and become Birchal’s Digital Advertising Specialist - Work with a purpose driven organisation that does good things for the world **Overview** Growing a start-up that grows start-ups isn’t an easy gig, but it is exciting. You’re an innovative Digital Media...
-
Digital Products Lead
2 months ago
Cremorne, Australia Reece Group Full timeDigital Products Lead **About Reece** You probably know Reece as Australia’s largest supplier of plumbing and bathroom products. But we are much more than that. We are a leading Australian distributor of trade products to residential, commercial and infrastructure customers. We’re an ASX listed company with more than 800+ branches and 9,000 employees...
-
Digital Performance Specialist
4 days ago
Cremorne, Australia tomorrow agency Full time**About us**: Tomorrow is an agency with over 40 years of history in branding, communications and media. We are proud of our past and how it has shaped our business, however, our focus is on the future. We strive to continually evolve our thinking and practices, to ensure we’re always delivering our clients ideas that innovate, engage and deliver...
-
Digital Designer
2 weeks ago
Cremorne, Australia First Page Full timeFull-time - Hybrid - Not disclosed - Cremorne VIC, Australia - 250 - 999 Highlights - Generous salary- Hybrid working environment- Bi-Monthly offsite activities and a huge mid-year awards party - **:**About the job** **_ Looking to take your career and salary to a whole new level? Then this role is for you!_** First Page is a global digital marketing firm...