CRM & Marketing Consultant

3 months ago

Melbourne, Australia URBIS Full time

**Who we are**:
Urbis is people focussed, and we want the best for our team, our clients, and our communities. Our mission is about helping people create meaningful, sustainable cities & communities. We are a community of passionate problem solvers, sought out by clients for our fresh thinking and approach to their city-shaping projects. Here you will make a tangible difference and positive impact, while gaining incredible industry experience and broad ranging exposure to the most exciting work.
We pride ourselves in empowering our employees and supporting them to be the best they can be. You will have the benefits of salary continuance insurance, generous parental leave policy for both primary & secondary carers, work life balance, health & wellbeing programs and much more.
Urbis is an employer of choice for gender equality (EOCGE), recognised through the Workplace Gender Equality Agency (WGEA).
Urbis shaping Futures your way
**The Opportunity**:
The CRM & Marketing Consultant plays a pivotal role in driving stakeholder engagement and adoption through strategic marketing initiatives and CRM management. This position involves driving targeted campaigns, analysing data, and optimising our CRM system to enhance stakeholder and ultimately client experiences and support business growth. The consultant works closely with cross-functional teams to ensure seamless communication, consistent brand messaging, and effective use of marketing automation tools.
This position can be based in Melbourne, Sydney or Brisbane however will involve working with colleagues right across Australia and with our international team Cistri
- Please note this is a Full Time Fixed Term 9 Month position.

**You will**:

- Maintain and update CRM databases to ensure data accuracy and integrity.
- Regularly clean and organise customer data to optimise system performance.
- Create and manage segmented customer lists based on behaviour, preferences, and demographics.
- Oversee the Preference Centre, ensuring customers can easily manage their communication preferences.
- Drive the development and execution of electronic direct mail (EDM) campaigns, including conceptualising ideas and creating content.
- Collaborate with the marketing team to align EDMs with broader marketing strategies.
- Develop and deliver training sessions for new CRM users, ensuring they understand system functionalities and best practices.
- Lead the coordination and distribution of regular CRM-based EDM communications to targeted audiences.
- Analyse performance metrics to refine and improve the effectiveness of future campaigns.
- Create concise, engaging Loom videos to provide on-demand training for specific CRM tasks and processes.
- Engage with the Business Development team regarding client targeting for EDMs / CRM activity generally, and alignment with the Client & Sector Program
- Collaborate with Client & Sector Leads and key stakeholders on issues relating to client/sector initiatives and internal and external relationships.
- Coordinate marketing collateral to support Urbis sponsorships and events
- Coordinate regular multi-channel marketing reports pulling data and insights from multiple technologies e.g. Microsoft Dynamics 365, Google analytics, Meltwater, social media and other reporting tools

**About You**:

- Have Professional Services experience or in a B2B setting (min 2 years).
- Proven experience writing and editing content aligned to brand and writing style guides
- Proven experience working with and coordinating marketing activity with Microsoft office tools especially Word, PowerPoint, Outlook and Planner
- Experience with Google Analytics, LinkedIn Advertise, Google AdWords, and Photoshop a bonus

Why Urbis?
Urbis is committed to fostering a work environment that is inclusive, supports flexibility, and welcomes diversity. We are proud to be an equal opportunity employer. Aboriginal and Torres Strait Islander people are encouraged to apply.
Urbis is an employer of choice for gender equality (EOCGE), recognised through the Workplace Gender Equality Agency (WGEA). The WGEA citation is designed to formally encourage, recognise and promote active commitment to achieving gender equality in Australian workplaces. This citation is the gold standard certification for employers who are committed to making positive, measurable improvements towards gender equality and only held by 129 organisations nationally.
How to Apply?
Recruitment Agencies - thank you for thinking of us. We do endeavour to fill our opportunities through direct channels wherever possible, however, if we find that we do need agency assistance, we'll be in touch.

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