Marketing Director

7 days ago


Cremorne, Australia Accent Group Limited Full time
About the Role:

We are seeking a highly skilled and experienced Head of Marketing to lead our Platypus brand across Australia and New Zealand. The successful candidate will be responsible for developing and executing the marketing strategy, managing the marketing team, and driving brand health.


Key Responsibilities:

  • Develop and execute the marketing strategy for Platypus across Australia and New Zealand
  • Manage the Platypus brand health across AU and NZ
  • Manage the marketing team, including direct reports and indirect reports
  • Manage brand partner relationships
  • Own and manage the Platypus marketing budget
  • Drive the Platypus brand in AU and NZ across all social media platforms
  • Manage internal key stakeholder relationships and deliver key outcomes to the business
  • Manage Retail team relationships and deliver all retail store needs, POP & instore execution
  • Drive the PR strategy with an external agency and direct including influencer engagement and media placement opportunities
  • Ensure brand continuity through content creation across all key channels
  • Brief and direct creative requirements with internal creative team (The Agency)
  • Implement, own and drive Key campaigns/ events from start to end including owned and sponsored events
  • Ensure that all Platypus marketing investments are hitting benchmarks and reporting cadences

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