Proposition Manager

3 weeks ago

Melbourne, Australia Bupa Full time

**Posted** 12/03/2024

**Job Number** 32980

**Work type** Permanent - Full Time

**Posting End Date** 30/03/2024

At Bupa, our purpose is helping people live longer, healthier, happier lives and making a better world.

**The Opportunity**

Reporting to the Senior Campaign Manager, you will be responsible for the translation of propositions into valuable, effective, and measurable campaigns and engagements within the Serve & Use value stream, collaborating with internal stakeholders to build strong and trusted relationships across the organisation to ensure alignment of the proposition to Customer Engagement targets and outcomes.

**This is a permanent opportunity, and you can be based in Melbourne or Sydney when not working from home.**

**How will I help?**

**Key accountabilities include**:

- Accountable for the development of legally compliant, valuable, effective, and measurable campaigns within the Serve & Use Customer Engagement value stream
- Responsible for understanding the risks, accountabilities, rules and
- Work closely with Business stakeholders to help support and drive the ongoing customer contact strategy to optimise program engagement
- Leading cross functional teams/team members on a variety of communications both digital and print in some instances. This will be for Compliance, Service and marketing communications.
- Be accountable and take ownership for ensuring you are familiar with all regulatory requirements that fall within the remit of your role and comply with them at all times. Seek guidance if you need support understanding your regulatory requirements. Notify, without delay, any potential or actual breach of regulation.
- Support the Head of Customer Engagement and Senior Marketing Manager in their engagement with key internal stakeholders across the organisation providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable campaigns and engagements.
- Support the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomes
- Support the Senior Marketing Manager to ensure the development and delivery of briefs that align to their desired Customer Engagement targets
- Collaborate with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined objectives.
- Collaborate with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communications

**What’s in it for me?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home arrangements, you’ll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference

**What do I need?**
- Demonstrated customer-centric design mindset; delivering customer-centric design solutions through time-tested and creative approaches and methodologies at pace
- Demonstrated strong emotional intelligence; intimately understanding and empathising with Bupa customers’ varying journeys and preferences
- Ability to juggle between activities as directions and priorities change
- Established problem solving, multi-tasking and coaching skills
- Tertiary qualifications in business, marketing or related disciplines
- Strong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcome
- Strong creative and messaging experience with extemporarily attention to detail and design principles
- The ability to work efficiently under pressure combined with careful attention to detail
- Ability to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levels
- Ability to work with a scrum master to remove blockers and enable the team to deliver efficiently and building in learnings for future iterations
- Previous compliance and service communications experiences is an advantage
- Previous Heath Insurance, PEGA or Agile experience is an advantage

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years. Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through o

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