Commercial Strategy
3 months ago
Job Description:
Who we are:
From humble beginnings to extraordinary futures, Diageo is centered on crafting incredible stories of daring possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, UDL and Mr Black, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.
About the Function:
The Commercial Excellence Team will be responsible for leading the commercial realization of our strategy: working collaboratively across teams and driving accountability for Commercial Strategy; Category Leadership; and Customer Marketing. They will oversee the design, execution, and continuous improvement of commercial strategies across various channels to deliver a triple win for Diageo, our customers, and consumers.
About the Role:
Within the Commercial Excellence Team, as a Commercial Strategy Manager you will be responsible for strategic commercial leadership internally to ensure development of strong commercial & customer plans on Glass & Premix. You will work with cross functional teams and colleagues in Commercial Excellence to elevate the customer & commercial considerations in business planning & delivery.
Purpose of Role:
Reporting to Head of Commercial Excellence, the Commercial Strategy Manager
is responsible for leading the development of commercial strategies & plans, working across teams and particularly BU Teams to drive adoption that results in great execution for Diageo brands instore & leads to a triple win for customers, shoppers & Diageo.
You will utilize internal and external data, turning them into actionable plans that are implemented with customers. To achieve this, you need to develop strong collaboration with Business Unit teams & other cross functional teams, creating trust and influence so Diageo secure competitive advantage.
External market opportunities will be a key priority for this role and you will demonstrate results by having an externally curious approach to opportunities both for Diageo and our customers.
Role Responsibilities & Accountabilities:
- Business Transformation_- Contribute to the Point of Purchase vision development and implementation (off and on trade channels)- Work alongside the Innovation Managers to build commercial plans & approach on innovation to ensure new launches land with impact internally, with our customers & instore.
- Category Leadership_-
- Lead for ensuring E2E Planning is build through a category first approach to growth.- Work with Category Leadership on the development of the Category Annual Plan, driving laser focus on the commercial must win battles.- Responsible for working with Category Leadership and BU Teams on customer range reviews, ensuring we build the right commercial proposals to win at RRs.
- Commercial & Business Strategy_- Deliver and execute a clear Commercial Strategy (incl Trade Strategy, alongside RGM) that drives clear channel & customer prioritization and guidelines on commercial investments to lead implementation of our strategy with customers.- Own planning grids and investment sufficiency on to ensure plan sufficiency and in line with our strategy & category projections. Includes informing targeting for Shopper & Customer BTL.- Own E2E planning process through to execution, with periodic reviews of execution performance to drive insight -> action with speed/agility.- Collaborate with senior management to define long-term plans and short-term tactical initiatives for the category.- Co-own Assortment plans with RGM (including Price Pack Architecture) & commercial deliverables in range reviews with Heads of BUs.- Define price & promotional strategy in collab w/ RGM.- Lead the development of the commercial plans on Innovation, working with BU teams, Marketing, Finance & other members of the Commercial Excellence Team.- Partner with BU teams to deliver a robust joint business planning process & revenue planning w/ customers.
- Customer Marketing_- Work on the commercialization and implementation of customer marketing programs that are borne out of the customer strategy & category opportunity.- Lead the commercialization of 365 Essentials Sales Fundamentals including a commercial set of plans that deliver the Executional Excellence Strategy (Perfect Outlet).
- Customer Data & Insights_- Utilize data analytics and business intelligence tools to derive actionable insights for decision-making.
Role Requirements:
- 5 Years experience in FMCG with some prior commercial (Account Management, category & strategy experience, preferably Liquor- Has a proven tra
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