Marketing Analytics Manager

7 months ago

Sydney, Australia HelloFresh Full time

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- The role

Reporting into our Associate Director of Data Science, as a Marketing Analytics Manager you will play a pivotal role in transforming, analysing, and interpreting our marketing data to inform strategic decisions. This role exists to optimise return on investment (ROI) for each of our marketing campaigns by bridging the gap between marketing initiatives and measurable business outcomes. You will lead a team of analytics professionals, ensuring that data analytics capabilities are leveraged effectively across our in-house marketing department.

We are looking for a dynamic and engaging Analytics Manager who is passionate about fostering a data-driven culture within HelloFresh to enable more effective decision-making processes through advanced analytics and team leadership whilst you work to transform raw data into actionable insights. These insights contribute to enhancing customer engagement, improving sales performance, and increasing our market share. Ultimately, this role adds value by contributing to the financial sustainability and competitive advantage of The HelloFresh Group. This role is ‘hands-on’ and will individually contribute to delivering outcomes including completing analyses, building tools, and developing models.

What you'll do...
- Develop and execute analytics strategies to align with marketing and business objectives
- Lead and mentor a team of 3 analytics professionals
- Foster cross-functional collaboration with business units and tech teams
- Manage the lifecycle of analytics projects, ensuring alignment with business needs
- Implement quality measures for data and analytics models
- Translate and present complex data insights to senior stakeholders
- Regularly assess and report on the impact of analytics initiatives
- Provide guidance on A/B testing

What you'll bring...
- A Bachelor's Degree in a related field (Data Science, Economics, Marketing Analytics, Engineering, Statistics etc)
- Hands on SQL & Python experience
- An advanced level of Excel/Google Sheets
- Experience in project management, with an ability to manage and prioritise multiple projects simultaneously
- Hands on experience using Tableau or other data visualisation tools
- Previous experience working with a Marketing Team and A/B testing

What you get in return
- Significant discount on our meal kits, 70% off from your first day
- HelloFresh Academies, monthly internal learning & development
- Working flexibility available with a work from home hybrid
- A diverse and vibrant international environment
- A guaranteed steep learning curve & boost for your career
- Access to Headspace

Start Date: ASAP

Duration: Full time role. You must have the right to work full-time in Australia/New Zealand.

Location: Chippendale Head Office, Sydney
- About HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

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