Marketing Analyst

6 months ago

Sydney, Australia Westpac Full time

Hybrid work from home and office
- Develop key analytical data assets for self-service data insights Advanced Analytics within the Marketing Team

**How will I help?**
- Key Responsibilities Include: _
- Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
- Analysis of brand & marketing activity to deliver strategic insights that drive continuous marketing improvements.
- Create and maintain data pipelines by sourcing data from within the marketing team and across the wider group to service the requirements of projects within the Advanced Analytics team for Brand & Marketing
- Develop key analytical data assets to share with the wider Brand & Marketing team for self-service data insights
- Effectively manage risk by adhering to team risk controls and WBG risk mitigation policies

**What’s in it for me?**

At Westpac, we're going through significant changes, and this is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Bachelor’s degree in science, economics, engineering, or a related STEM discipline.
- Experience as a data analysis, data science or media analytics with strong capabilities (SQL, Excel, Adobe Analytics), with experience with Python, R or cloud computing preferred.
- Detailed problem-solving skills.
- Data Storytelling experience and the ability to bring data to life.
- The ability to assist and create presentations with strong communication skills.

**What is it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?**

**Do you need reasonable adjustments during the recruitment process?

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