Communications Manager

2 weeks ago

Sydney, Australia eBay Full time

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

**About the Opportunity**:
eBay is seeking an up-and-coming communications getter for the role of Communications Manager, eBay Australia & New Zealand.

This role addresses the important need for eBay to build, enhance, and protect eBay’s reputation with essential communications programs to customers, media, internal, and other partners.

**Key Responsibilities**

**Consumer Communications**
- Manage the day-to-day implementation of consumer and brand PR campaigns
- Manage and direct external agencies to support this activity
- Develop strong working relationships with marketing and other relevant eBay teams to harness support for maximising PR opportunities and assist with the internal education of PR
- Identify news and trends to generate media and consumer interest
- Both be a spokesperson and also train and brief other spokespeople prior to media interviews and provide feedback on conclusion
- On a daily basis, have a feel for all topical news to source relevant promotions to capitalise on issues within the media
- Handle day-to-day media inquiries promptly, involving and managing external agencies when appropriate
- Network and build media contacts
- Build a database of interesting eBay member profiles; interview members for media suitability
- Liaise and support international eBay colleagues with global PR standard process

**Corporate Communications**:

- Day-to-day media and external relations
- Strategic campaigns to change perceptions and win support for eBay’s position on industry-specific issues
- Keep up-to-date records of company facts for use by all departments
- Provide clear direction, priorities and needed resources to the agencies on a day-to-day basis
- Develop an excellent knowledge of eBay’s products and the potential impact of site changes on its users
- Develop critical communications (incorporating user consultation) in conjunction with Seller, Buyer and Product teams that inform and educate users when site changes are made
- Manage external monitoring and analysis agencies to understand media opinions of eBay and effectiveness of PR programs
- Respond to general and issues-based media enquiries promptly and within deadline, working with key internal partners

**Internal Communications**
- Create and implement internal communication plans that align with the eBay AU’s goals and objectives as directed by Head of Communications
- Produce and manage engaging content for various internal channels, ensuring consistency in messaging and tone
- Collaborate with leadership and departments to gather information
- Design initiatives to enhance employee engagement and establish mechanisms for collecting and addressing employee feedback.
- Support employee communications programs that increase employee engagement and business strategy understanding.

**Relevant Experience**
- 6+ years in a Corporate Communications, Public Relations or Media role with either an agency or corporate
- Successful track record in developing, implementing and analysing consumer communications plans
- Proven ability to think and act across all communications channels
- Successful track record in working closely with a team, but also managing own time and workload
- Effective and disciplined project management skills across a large number of tasks and able to coordinate input from multiple parties
- Drive for results and success across all areas of responsibility

**Relevant Skills & Education**
- Ability to think strategically and creatively
- Excellent editing and writing skills that can be adapted for a multitude of communications channels (consumer, vertical, social, radio etc.)
- Degree qualified: Communications, Journalism, Marketing
- Well-developed verbal communication skills
- Self-starter with plenty of initiative, drive and energy
- Possess up-to-date knowledge in the profession and industry

Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.

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