Digital Marketing Manager

7 hours ago

Gold Coast, Queensland, Australia Gallery Group Full time

Gallery Group is one of Queensland's largest residential builders, delivering premium homes across the Traditional, Terrace, and Bespoke markets. With ~550 unconditional contracts signed last year, we're ranked #5 in QLD by volume and we're just getting started.

We're looking for a Digital Marketing Manager to take full ownership of our digital demand engine, from lead gen to lifecycle journeys, and drive real, measurable impact on revenue. This is a hands-on, high-growth role ideal for a performance marketing leader who's obsessed with data, fast execution, and ROI.

What You'll Be Doing
  • Generate high-quality leads and improve conversion for project launches and off-the-plan sales
  • Manage Salesforce Sales Cloud, Marketing Cloud, and Data Cloud to orchestrate segmentation, journeys, and attribution
  • Lead our Social Media Coordinator and external performance/web agencies
  • Optimise paid media (Meta, Google, YouTube, Display), landing pages, CRO, and offer testing
  • Build automated lifecycle journeys across email, SMS, and WhatsApp
  • Run campaign reviews, enforce lead-to-speed SLAs, and ensure data integrity across the funnel
  • Co-own the GTM strategy for each launch with Sales and Brand
What You Bring

Must-Have Experience:

  • Proven track record in performance marketing within property/real estate or other high-consideration categories
  • Deep hands-on experience with Salesforce Sales Cloud and Marketing Cloud
  • Strong CRO, segmentation, attribution, and lifecycle automation expertise
  • Agency management experience with a clear focus on CPQL, SQLs, and revenue

Bonus Points:

  • Familiarity with Data Cloud, Revenue Cloud, call tracking, and Mulesoft
  • Experience running campaigns tied to vendor launches or partner-led marketing
Soft Skills That Set You Apart
  • Commercially ruthless on ROI and lead quality
  • Calm under launch pressure with high ownership and follow-through
  • Strong communicator who thrives cross-functionally with Sales and Brand
  • Action-oriented, proactive, and metrics-obsessed
Why Join Gallery Group?
  • Competitive base salary + performance bonus
  • Work at our newly renovated HQ at Sanctuary Cove, lifestyle meets impact
  • High-growth environment with national expansion plans
  • Work closely with a results-driven executive and sales team
  • Full ownership of the digital marketing engine

Click Apply Now to submit your CV and a short note about your digital marketing experience in property or performance-focused categories.

All applications will be treated confidentially.

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Building Construction

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