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Senior Crm Manager
3 months ago
Drive business growth and lifelong brand advocates through various marketing and lifecycle initiatives Partner with the multitude of stakeholders to create valuable experiences for our users Work flexibly from our beautiful Sydney office Start your adventure with Zip You will help ideate, develop and implement a range of marketing and lifecycle initiatives across email, in-app, push, and SMS to drive business growth and lifelong brand advocates.
Senior CRM Manager will drive the development and campaigns execution including development of contact strategy, audience segmentation, analytics, reporting, testing and content/campaign programming.
You will partner with a wide range of stakeholders across the business to build and implement one-off campaigns as well as always-on and lifecycle strategies.
You will build out these capabilities with a focus on driving profitable user growth and creating valuable experiences through every communication touchpoint across our CRM program.
Interesting problems you'll get to solve CRM strategy and delivery: creation, planning, scheduling, executing, testing and optimization of CRM campaigns in our CRM Platforms (Braze and Pardot)Launch lifecycle campaigns from discovery and solution design through to analysis and ongoing optimisation, consulting with and advising key stakeholders on best practices Ensure all CRM messages and touchpoints are on-brand, and manage the creative workflow for CRM-initiated campaigns Proactively identify areas of opportunity and address gaps in CRM experiences or negative indicators (such as increasing unsubscribe rates or reduced click through volumes) and lead initiatives to solve for these Proactively analyse campaign results and determine actionable next steps for optimising results and enhancing the user journey and ensure these are implemented in future campaign iterations Broadcast campaign results and synthesize key takeaways for leadership team Design, deploy and manage A/B and multivariate tests to drive the most effective ROI and incremental uplift throughout the entire funnel and leverage insights for future optimisations Hyper-segment and target customers with relevant messages to ensure a positive experience for users engaging with Zip and our merchant partners Work closely with our Marketing Technology team to request, test and implement new user events, attributes and platform features to help further enhance our CRM program Provide support to CRM Managers and Specialists within the CRM Operations team to ensure requests are trafficked and follow established processes and SLAs to further enhance team output and deliver results What you'll bring to the team5-8+ years of CRM operations and marketing experience including email marketing, push, SMS messaging, segmentation and trigger/lifecycle campaigns Experience with Braze preferred (or similar, e.g, Adobe Campaign or Salesforce Marketing Cloud)Ability to think high-level and craft long-term strategies, but also get your hands dirty and execute campaigns on a day-to-day basis Deep understanding of customer segmentation and targeting to optimize return on all communication types Demonstrated experience working within a test and learn environment; solid understanding of how to design and implement A/B and multivariate testing frameworks, report on results, optimise and iterate Experience working with Martech functions to craft and rigorously test new data points for CRM use Understanding of and previous experience using complex liquid logic/dynamic content to personalise CRM communications Previous experience in Fin-tech and/or App-based company preferred What you'll get in return As we write this next exciting chapter in our story, we will continue to move at pace and embrace change.
For you, this might mean opportunities to learn new skills with hands-on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.
Zip is a place where you'll get out exactly what you put in.When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen.
Zipsters tell us these are just some of the best things about working here.You'll also receive:25 days paid leave annually, including birthday leave and quarterly wellbeing days16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers Family support policies including miscarriage bereavement leave and domestic violence leave Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through Class Pass2 days paid volunteering leave per year Fee-free Zip products, and discounts with Zip merchant partners (AU)Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne)Be a part of a team that reflects the diversity of our customers We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.
Equally, we're committed to ensuring our recruitment processes are accessible and inclusive.Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.
And to know us Zip Co Limited (ASX:
ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.
Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
We're proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.
We are a proud 2024 Circle Back initiative employer and will respond to every applicant.#J-18808-Ljbffr
