Senior CRM Manager

2 months ago

Sydney, New South Wales, Australia TPG Telecom Full time
{"h3": "Your Opportunity

We are seeking a Senior CRM Manager to lead our customer lifecycle campaigns in Braze. As a key member of our team, you will be responsible for driving customer activation, engagement, and retention through CRM automation and triggered lifecycle campaigns.

Key Responsibilities:

* Champion the use of Braze, identifying opportunities to maximize its features and capabilities.
* Manage end-to-end build and delivery of lifecycle campaigns and automation journeys using Braze across multiple channels.
* Monitor and analyze campaign performance, providing insights and recommendations on CRM performance and business KPIs post-campaign.
* Lead technical solutions for Braze integrations.

Requirements:

* Extensive knowledge of and experience in Braze CRM.
* Substantial experience within a technical CRM role.
* Strong coding experience, including HTML and solid knowledge of algorithms and data structures.
* Experience in building personalized journeys and lifecycle automations.
* Understanding of email campaigns and how to work in and build templates.
* A team player with outstanding communication skills at all levels.

What's in it for you?

* Flexible hybrid work arrangement.
* Access to a free mobile plan and NBN 100 plan.
* Additional leave days.
* Access to internal development opportunities and corporate partner discounts.

At TPG Telecom, we're committed to creating an accessible workplace where everyone feels safe to bring their authentic self to work. If you're passionate about customer relationship management and have the skills to match, we encourage you to apply.

About the Company

TPG Telecom Limited is an Australian telecommunications company.

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