Hubspot Marketing Automation Specialist

1 week ago


North Sydney Council, Australia Soprano Design Full time

JOB DESCRIPTIONThe Hubspot Marketing Automation Specialist will be responsible for designing, implementing, and managing automated marketing campaigns to drive engagement, nurture leads, and optimize conversion rates.

This role requires a deep understanding of marketing automation platforms with demonstrated capability of Hubspot specialization and expertise, excellent analytical skills, and the ability to collaborate cross-functionally to achieve marketing objectives.


KEY RESPONSIBILITIES:
Develop and execute segmentation and lead scoring strategies to effectively target and personalize communications.

Use our Mar Tech (Hub Spot, Net Suite, and Salesforce) to design, test, and optimize automation workflows and campaigns Design, implement, and manage automation workflows aligned with business goals Analyze metrics, provide insights for improving ROI, and ensure accurate Mar Tech reporting Work with sales and marketing team to Identify and resolve issues within marketing and sales systems Understand and leverage marketing analytics for decision-making.

Act as the main point of contact with the Hub Spot account manager Evaluate data to optimize strategies and processes.

SKILLS & EXPERIENCEStrong understanding of Mar Tech Saa S stack, including, Hub Spot CRM, Netsuite, Salesforce, and Google Analytics/Tag Manager.

Experience building campaign journey / automation workflows in Hubspot Experience implementing and configuring complex Mar Tech systems like CDPs, Customer Engagement Platforms, and CRMs.

Knowledge of digital advertising platforms such as Google, Social Media, Email, Push, and SMPrevious experience in a technical email marketing, CRM, or Marketing Automation role High degree of initiative and problem-solving skills Ability to work both autonomously and collaboratively as part of the wider Digital team.

This role is managed by Soprano Design's recruitment team, no agencies please.
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