Hubspot Marketing Automation Specialist

7 days ago

North Sydney Council, Australia Soprano Design Full time
JOB DESCRIPTION

The Hubspot Marketing Automation Specialist is responsible for creating and overseeing automated marketing campaigns to boost engagement, nurture leads, and enhance conversion rates. This position necessitates a profound comprehension of marketing automation platforms, specifically focused on Hubspot, strong analytical abilities, and the capacity to collaborate across departments to meet marketing goals.

KEY RESPONSIBILITIES:
  • Devise and implement segmentation and lead scoring strategies for precise targeting and personalized communication.
  • Utilize MarTech tools (HubSpot, NetSuite, and Salesforce) to develop, test, and refine automation workflows and campaigns.
  • Design, execute, and supervise automation workflows that align with business objectives.
  • Analyze metrics, offer insights for enhancing ROI, and guarantee precise MarTech reporting.
  • Collaborate with sales and marketing teams to pinpoint and resolve issues within marketing and sales systems.
  • Utilize marketing analytics to drive decision-making.

Act as the primary liaison with the HubSpot account manager. Assess data to refine strategies and processes.

SKILLS & EXPERIENCE:
  • Thorough understanding of MarTech SaaS stack, encompassing HubSpot CRM, Netsuite, Salesforce, and Google Analytics/Tag Manager.
  • Experience in constructing campaign journeys and automation workflows in Hubspot.
  • Proficiency in implementing and configuring intricate MarTech systems like CDPs, Customer Engagement Platforms, and CRMs.
  • Familiarity with digital advertising platforms such as Google, Social Media, Email, Push, and SMS.
  • Prior involvement in a technical email marketing, CRM, or Marketing Automation position.
  • Highly proactive with strong problems-solving skills.
  • Adept at both independent work and collaborative efforts within the broader Digital team.
This position is overseen by Soprano Design's recruitment team; no agencies, please.

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