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CRM & Marketing Automation Manager
3 months ago
Antler is the investor backing the world's most driven founders, from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 30 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Singapore, Seoul, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 1,000 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030.
A better future won't happen automatically—the world needs talented, determined, and resilient people to build it. Antler team members are part of an ambitious global community dedicated to helping the most driven founders move the world forward. We ease the path to entrepreneurship so more exceptional people can launch and scale companies that disrupt the status quo, create employment, contribute to GDP, and drive technology development and adoption. As the world presents an ever-increasing number of opportunities and challenges, founders are more needed than ever to address them. Join us to support them and help make progress inevitable.
The role
Reporting to the Global Head of Marketing Operations, the Global CRM & Marketing Automation Manager will be an instrumental member of the Global Marketing & Communications team. An advocate of CRM and Marketing Automation strategies, and a Hubspot expert, this role will work with global and local teams to build out effective CRM nurture strategies leading to a well developed scouting pipeline.
Responsibilities:
- Act as the primary global administrator and point of contact of our HubSpot instance and contact database including the creation and maintenance of workflows, custom fields, reports, dashboard development, and data flow management
- Manage key marketing systems used to generate, distribute, and report on leads.
- Ensure data governance and privacy compliance are strictly adhered to across all markets
- Work closely with global and local teams to measure and drive adoption of standardised CRM and Marketing Automation tools and processes in order to increase best practice adoption, efficiency and knowledge sharing across all markets
- Internally educate and evangelise the adoption and optimisation of CRM & Marketing Automation strategies as a key marketing and scouting channel for Antler
- Develop training for new and existing team members to help increase adoption of Hubspot platform across core marketing activities
- Work with broader marketing team to hit agreed OKRs and define KPIs measuring the success of acquisition campaigns
Requirements
To succeed in this role, you ideally will:
- Have at least 3 - 5 years of experience developing marketing communication and engagement programs
- Have strong HubSpot experience, including marketing, sales, and customer relationship management. Hubspot Certified an advantage.
- Have strong project management skills.
- Proven HTML and CSS knowledge is preferred, but not required.
- Experience working across global markets is preferred, but not required
What we offer
- Work in a fast-paced, fast-growing organisation with a lot of responsibility and personal impact from day one.
- Excellent learning opportunities by working closely with experienced growth marketers and members of the wider Antler team
- A high energy and global team, all dedicated to driving Antler and our portfolio companies' success to pursue our vision of making progress inevitable.
- An international environment with room to grow.
