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Product Marketing Manager
3 months ago
Diligent is a leading company in modern governance, offering solutions across a range of areas such as governance, risk, compliance, audit, and ESG. Empowering over 1 million users and 700,000 board members with a comprehensive view of their organization's practices to facilitate better and quicker decision-making.
Joining the Diligent team means being a force for positive change. You'll be working with a group of dedicated, intelligent, and innovative individuals who are not only shaping the future of software but are also committed to creating a more sustainable and equitable world. Become part of a global community striving to make a real impact.
This role involves collaboration across different teams within Commercial departments, including marketing, sales, and customer success. Product marketing plays a crucial role in bridging the gap between product strategy and sales success, ultimately driving business growth by increasing account-based revenue. Reporting to the Director of Marketing, you will play a key part in expanding market reach and driving account growth.
As a core member of the APAC marketing team, you will be responsible for spearheading the APAC GoTo Market strategy and collaborating with various teams to create a unified selling approach. You will lead integrated marketing campaigns by crafting localized content and data-driven messaging, playing a pivotal role in driving brand growth.
We are seeking a Senior Product Marketing Manager to lead our go-to-market strategy and promote awareness and adoption of our GRC platform. This role requires a love for data, simplifying complexity, and a strong technical background.
Key Responsibilities:
- Collaborate on the GoTo Market strategy across Governance, Risk, and Compliance segments in conjunction with marketing, sales, and customer success teams.
- Provide critical insights such as market analysis, ICPs, customer journey mapping, and competitive analysis to drive informed decision-making.
- Equip teams with compelling messaging to enhance product adoption and resonate with customers.
- Develop targeted content and sales tools to accelerate sales and highlight key product features.
Our Product Marketing function is evolving rapidly, and this role will be instrumental in driving market initiatives, supporting product growth, and enhancing brand presence. The ideal candidate will have a strong background in B2B product marketing within a technology or corporate environment, with a proven track record of delivering impactful marketing strategies. Join us at Diligent and be part of a team that values excellence, initiative, and tangible results.
Required Experience/Skills:
- B2B product marketing experience preferred in technology, finance, or professional services.
- Ability to craft compelling stories and collateral for both business and technical audiences.
- Experience working collaboratively with partners and agencies to develop impactful marketing materials.
- Strong project management skills with a keen focus on delivering outcomes amidst competing priorities.
- Experience in executing GoTo Market plans involving multiple teams.
Preferred Experience/Skills:
- Strong project management and analytics skills to drive actionable insights.
- Self-starter with an entrepreneurial mindset and a focus on innovation.
- Excellent communication and negotiation abilities with a positive attitude.
- Experience in targeting diverse market segments and forecasting across campaigns.
Join Diligent and be part of a culture of creativity, care for employees, global presence, and diversity commitment. We are dedicated to empowering leaders with the tools needed for impactful and accountable leadership. Diligent thrives on innovation and making a positive difference in the world.
About Diligent: Diligent leads the modern governance movement, providing technology, insights, and connections for impactful leadership. We are committed to diversity, equal opportunity, and creating a supportive work environment for all employees.
