Product Marketing Manager

1 week ago

Sydney, New South Wales, Australia Randstad Full time
About the Role

Randstad is seeking a skilled Product Marketing Manager to lead the development and execution of category marketing strategies and plans. As a key member of our team, you will be responsible for analyzing customer needs and competitor activities to inform and enhance marketing plans.

Key Responsibilities
  • Product Planning
    • Develop and execute category marketing strategies and plans to drive business growth.
    • Analyze customer needs and competitor activities to inform and enhance marketing plans.
    • Oversee product marketing initiatives to boost market penetration and brand presence.
  • Product Marketing
    • Manage product positioning and messaging to communicate value and differentiation effectively.
    • Develop sales enablement tools that support the sales team and drive product adoption.
    • Coordinate cross-functional efforts for new product launches, ensuring seamless implementation.
  • Marketing Operations
    • Provide critical support during promotional campaigns, driving innovation to set our category apart.
    • Develop and execute category campaigns that maximize supplier promotional funds.
    • Ensure all marketing materials adhere to brand guidelines, maintaining consistency in both visuals and messaging.
    Requirements
    • Bachelor's degree in Marketing or a related field.
    • 4+ years experience in product marketing, preferably in a B2B setting.
    • Expertise in verbal communication.
    • Customer and market analysis.
    • Strong stakeholder engagement experience.
    Success Measures
    • Achieve growth in EBIT and total sales.
    • Successfully launch and promote new products, meeting or exceeding forecasts.
    • Maintain strong stakeholder engagement and embody company values in all activities.

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