Product Marketing Manager

4 days ago

Sydney, New South Wales, Australia Rewardgateway Full time
Job Description

**About the Role**

We are seeking an experienced Product Marketing Manager to join our successful APAC marketing team. As a key member of our team, you will play a pivotal role in driving awareness, adoption, and engagement for our new and existing products.

**Key Responsibilities**

  • Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle.
  • Own and continually test and optimise product positioning and go-to-market messaging.
  • Lead and optimise market, competitor and customer insight gathering and analysis to inform ongoing product development, campaigns and sales enablement.
  • Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales.
  • Develop and implement partnerships marketing programs across channel and product partnerships.
  • Lead and maximise product showcase opportunities at major Reward Gateway owned and sponsored events.
  • Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI.

**Requirements**

  • Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment.
  • Experience in developing and managing sales enablement programs.
  • Excellent storyteller with experience crafting product positioning and sales narratives that distil what really matters to a customer in a meaningful, simple way.
  • Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results.
  • Experience with content creation across a range of formats and channels (including user videos).
  • Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups.
  • Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM.

**What We Offer**

  • A pivotal role in our successful APAC marketing team with lots of development opportunities as we continue to grow the business.
  • A flexible vacation plan of up to 45 days per year.
  • $750 a year Wellbeing Allowance.
  • Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement.
  • Employee, friends and family discounts across hundreds of retail, hospitality and lifestyle brands.
  • Over 70 other benefits and perks within our benefits centre.

**Flexible, Hybrid Working**

Our office is for you to use as much as you like; as a minimum our APAC Marketing Team works from our Sydney office at least twice a week.

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