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Product Marketing Manager

2 months ago

Sydney, New South Wales, Australia Avetta Full time
{"title": "Product Marketing Manager", "description": "Job Summary

Avetta is seeking a Product Marketing Manager to join our team in Sydney or Newcastle. As a key member of our marketing department, you will be responsible for developing and executing product marketing strategies that drive sales and revenue growth.

Key Responsibilities
  • Develop sales enablement tools and materials to support our sales teams.
  • Conduct market research and analysis to understand our target buyer personas and their key buying criteria.
  • Collaborate with product management, sales, and marketing teams to develop product positioning and messaging that resonates with our target audience.
  • Plan and execute product launches and feature releases, including cross-functional implementation and communication.
  • Act as a thought leader for Avetta's solutions, including speaking engagements and written content.
  • Support customer visits, industry events, PR, digital, social, and 3rd party marketing efforts.
Requirements
  • 3-5 years of experience in product marketing, with a focus on B2B technology solutions.
  • Excellent verbal, written, listening, and presentation skills.
  • Comfortable using collaboration and CRM tools such as Teams and Salesforce.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers, and third parties.
  • Energy, drive, an appetite to learn, and willingness to work hard.
Education and Experience
  • Bachelor's Degree in Communications, Marketing, or related field.
  • Must have previous, proven success with B2B product marketing.
  • Strategic experience with Go-To-Market planning.
  • 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role.
", "lang_code": "en-US"}