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Product Marketing Manager
2 months ago
Avetta is a global leader in supply chain risk management and compliance solutions. Our Cloud platform provides clients assurance that their contractors and suppliers operate in accordance with both sustainable business practices and regulatory mandates.
We're looking for a Product Marketing Manager to join our team in Sydney or Newcastle office. This role offers a hybrid schedule with 3 days in office and 2 days working from home.
The successful candidate will own all traditional aspects of product marketing, including market segmentation, product positioning, buyer personas, sales enablement, and more. This role is the glue that binds our Product, Sales, and Marketing departments and bridges the gap between the problems our customers face and the solutions Avetta offers.
Key Responsibilities:- Develop Sales Enablement tools to empower our Sales and Marketing teams.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Competitive intelligence—perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.
- Collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.
- Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works—partner with Content Development to create industry relevant content.
- 3-5 years of experience writing complex, technical sales enablement material/content.
- Excellent verbal, written, listening and presentation skills.
- Comfortable using collaboration and CRM tools such as Teams and Salesforce.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third parties.
