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Product Marketing Manager
2 months ago
At Reward Gateway, we're seeking an experienced Product Marketing Manager to join our APAC marketing team. As a key member of our team, you'll play a pivotal role in increasing awareness, adoption, and engagement for our new and existing products.
About the RoleWe're looking for a skilled professional with experience in product marketing for B2B solutions, ideally working with complex product portfolios in a B2B environment. You'll be responsible for developing and managing sales enablement programs, crafting product positioning and sales narratives, and analyzing market and competitor intelligence to identify growth opportunities.
Key Responsibilities- Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle
- Own and continually test and optimise product positioning and go-to-market messaging
- Lead and optimise market, competitor and customer insight gathering and analysis to inform ongoing product development, campaigns and sales enablement
- Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales
- Develop and implement partnerships marketing programs across channel and product partnerships
- Lead and maximise product showcase opportunities at major Reward Gateway owned and sponsored events
- Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI
We're committed to providing a flexible and hybrid working environment, with a minimum of two days per week in our Sydney office. You'll also enjoy a range of benefits, including a flexible vacation plan, wellbeing allowance, professional development opportunities, and access to our benefits centre.
Requirements- Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment
- Experience in developing and managing sales enablement programs
- Excellent storytelling skills with experience crafting product positioning and sales narratives
- Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence
- Experience with content creation across a range of formats and channels
- Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups
- Partnership marketing experience desirable
- Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM
We're committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know.
