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Assistant Brand Manager

3 months ago

Chatswood, Australia Craveable Brands Full time
Flexible working; Plan work around your life, not the other way around.

  • Not just chicken, market across a whole menu of products + MERCH
  • The chicken came first and so do you Work where we're humans not numbers.

About us

At Craveable Brands we're the proud owner of some of the most iconic Australian food brands: Red Rooster, Oporto and Chicken Treat.

And while some of our brands have been around for over 50 years, today we're one of the fastest growing restaurant brands in the country.

We're big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we're all committed to success and can see the outcomes of our efforts. You can even taste it.

But we don't come up with brand strategy hidden behind a desk.

In digital marketing or brand management, channel expansion or design & print, we get ourselves out there to collaborate with internal and external stakeholders as well as our restaurants.

We make exciting things happen, and we deliver results as well as a big impact.

About the role

Reporting to the Head of Marketing this hands-on role is key to the successful delivery and ongoing management of brand strategy, supporting new product innovation and local area marketing.

You'll also be involved in product development and pricing, including portfolio management and menu development. Finally, this role provides general administrative and customer support for the brand's catering service offering. Work with pace, bring your ideas to the table and let's get cooking

Key Activities Include:

Strategy planning and execution

  • Actively contribute to development of the brand strategy and marketing plans to achieve sales and transaction goals.
  • Oversee the daytoday execution of brand plans across all communication and marketing channels including PointofSale, Advertising, PR, and Local Store Marketing tools.
  • Providing a variety of services using covering multiple areas of marketing including product, communications, public relations, segment/channel marketing, marketing intelligence etc.

Product development and pricing

  • Coordinate new product innovation activities, including portfolio management and maintain Core Menu items.
  • Support menu development and new designs across stores and promotional channels.
  • Conduct regular Pricing Reviews and Market Analysis to support improvements.

Local store marketing

  • Review and maintain all local store marketing materials, including toolkits, process, and internal procedures.

Marketing metrics, financial reporting and general administration

  • Conduct regular analysis of campaign performance across all channels identifying insights and opportunities.
  • Undertake market research and competitor analysis.
  • Monitor production and media budgets to forecast (including ADFUND).
  • Provide general administration and customer service support as needed. This includes but is not limited to business catering and related activities.

About You

Essential:

  • A passion for all things marketing and brand and the ability to articulate what this means across all aspects of the business.
  • Experience in digital marketing, portfolio, channel and brand management.
  • Strong verbal and written communication skills and the ability to confidently collaborate with multiple stakeholders internally and externally.
  • Strong analytical skills, project management and creative understanding.
  • Selfmotivated and proactive, taking the initiative to preempt problems or opportunities.

Desirable

  • Previous experience in Quick Service Restaurants (QSR) desirable but not required.
  • Tertiary qualifications in marketing or similar industry highly desirable but not required.

We offer:

  • Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer
  • Free food at all our brands cause don't we all love chicken
  • Paid Good Deed dayssupporting a charity that means something to you.
  • Extra day of leave in your birthday monthto celebrate.
  • 26 weeks paid parental leave with eligibility from the first day of employment.
  • Discounted gym membershipand health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more
Don't let the passion for chicken fool you, we're a very human organisation and put our people first.

Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.