Assistant Brand Manager

5 months ago

Chatswood, Australia PepsiCo Full time

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported.

To continue our success, we currently have an exciting opportunity for an Assistant Brand Manager. Your role will be to Develop, manage, and implement all aspects of the marketing mix and new product development, while supporting the RRD Senior Brand manager to deliver 3-year marketing plans.

**Responsibilities**:

- Analyse diverse consumer and in-market data to identify key brand insights, challenges, and opportunities.
- Assist SBM in developing marketing plans to capitalize on growth opportunities, aiming for AOP volume, revenue, share, and profit growth.
- Responsible for managing the Red Rock Deli Advertising and Marketing (A&M) budget, ensuring compliance and avoiding overspend.
- Support SBM in executing Red Rock Deli in-year activations.
- Proactively develop and execute product and packaging innovations aligning with PepsiCo demand spaces for consumer and customer-centric growth.
- Engage, communicate, and influence critical functions within PepsiCo Australia (Category, Sales, Shopper, R&D, Finance) to ensure flawless execution of opportunities.
- Ensure effective, timely, and thorough progression of all projects through the Stage Gate process
- Provide thorough measurement and evaluation of all New Product Development (NPD) projects
- Develop and execute an Always On Social Media strategy, leading agency partners and optimizing performance as needed
- Lead small-scale campaigns end-to-end, ensuring flawless through-the-line integration
- Support SBM in the development and execution of other communication campaigns.
- Measure and track performance against Brand KPIs, volume, share, and profit objectives, providing insights for optimization
- Manage Sampling, Social Media, Packaging, Research, Media, and Creative agencies to ensure effective brand outcomes for the Red Rock Deli Portfolio
- Take the lead on PepsiCo's joint venture partnership with Obela Dips

Qualifications:

- Demonstrates strong planning and organisational skills to effectively manage and execute projects
- Experience in developing strong cross-functional relationships
- Proficient in data analysis to gain insights for business decisions
- Strong Marketing planning/execution skills
- Financial acumen and P&L understanding
- Experience in leading end to end media campaigns and activations
- Ability to be proactive, highly organised yet adaptable to changing and ambiguous circumstances.
- Communicates persuasively
- Demonstrates a broad perspective when solving problems and making decisions
- Min 2 years marketing experience (FMCG preferred)

**For you**:

- We offer a competitive benefits package
- Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
- We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
- Access learning programs for your professional development, as well as our global offerings and online courses.

**About us**:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.
- Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
- Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
- Gender Tick (NZ)
- Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization - a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.

Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.

**PepsiCo’s hiring process**:

- Interview(s) and skills evaluation
- Online Assessment process
- Background checks

**At PepsiCo, we believe what makes you unique, makes us

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