Brand Manager

6 months ago

Chatswood, Australia PepsiCo Full time

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

To continue our success, we currently have an exciting opportunity for a Brand Manager for Gatorade. This role will be responsible for developing, managing, and implementing all aspects of the marketing mix for the Gatorade brand including (but not limited to) strategy, communications, innovation, activation, and strategic partnerships.

**Responsibilities**:
**Key Responsibilities**:

- Lead 12-18 month brand strategy for Gatorade, whilst supporting the Marketing Manager in the development of the 36+ month strategy and in collaboration with the bottler and global support team.
- Executing the JBP in smaller markets - work with the franchise team to execute the 3 year joint planning for Fiji and PNG bottlers, motivating the PEP and Bottler teams to deliver to the agreed strategy/plan
- Develop clear communication strategies for Gatorade, delivering above the line campaigns from brief creation right through to production and post campaign delivery including coordinating appropriate consumer testing to deliver best in class campaigns.
- Manage the execution of all media and activation plans to deliver innovative and consumer relevant brand campaigns that delivers to both short & long term brand equity objectives
- Lead the Commercialisation of key innovations for launch in ANZ, managing the project through the Stage Gate process.
- Own the A&M (Advertising & Marketing) budget, ensuring timely and accurate tracking of spend and reporting with the finance team, adhering to the Controls process.
- Build strong working relationships with bottler teams (ALB) and global support teams, to develop an aligned Gatorade TM plan, dealing with objections and gaining support for the plan.
- ***

Qualifications:
**About you**:

- Minimum 6 years sales / marketing experience, preferably within FMCG and/or Franchise environment.
- Proven success in some of the following core marketing areas; comms development (film as well as strong experience in digital and social content development and deployment), media planning (inc digital), TTL programme development, innovation, research, agency management.
- Ability to be highly organised yet adaptable to changing circumstances and priorities both quickly and effectively
- Strong communication skills (both oral and written) and ability to collaborate with others
- Demonstrated strong people management and team leadership, particularly ability to influence others to deliver key initiatives
- Demonstrated proven strategic ability to lead complex cross functional projects is critical
- Creativity to identify alternative approaches and solutions and Maturity to handle debates involving differences of opinion

**For you**:

- We offer a competitive benefits package
- Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
- We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
- Access learning programs for your professional development, as well as our global offerings and online courses.

**About us**:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.
- Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
- Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
- Gender Tick (NZ)
- Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization - a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.

Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.

**PepsiCo’s hiring process**:

- Interview(s) and skills evalu

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