Brand Manager

1 month ago

Chatswood, Australia INOVA PHARMACEUTICALS (AUST) Full time

Brand Manager - Skin and Sun

iNova is a different kind of health company. We have the spirit and agility of a start-up, with the discipline and technical experience of a multi-national. We are fast, flexible and experienced – quickly turning insights into ideas and ideas into action. Discover why people love working at iNova 

The Opportunity 

We have an exciting opportunity for an experienced Brand Manager to join our Consumer Healthcare. This role manages a portfolio of products, and is responsible for achieving or exceeding designated sales, profit and market share targets for the allocated brands. This is achieved by developing and executing all elements of the business plan on time and in full. These brands are sold primarily through the Pharmacy and Grocery channels. 

Reporting to the Senior Brand Manager, ANZ key accountabilities include: 

Development and implementation of the business plan for Skin and Sun. 

  • Frequently conduct analysis of the market to understand market dynamics and drivers to anticipate future trends and movements and meaningful insights to identify and develop brand positioning and strategy, and critical success factors for future growth. 
  • Identify, plan and develop innovation pipeline (product/packaging/claims etc.) for incremental growth. 
  • Set pricing and channel strategy for the brand(s) in collaboration with the Sales team. 
  • Translate 3-year brand strategies into one year business plan with guidance from Senior Brand Manager 

Develop high impact advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers. 

  • Implement best in class communication plans that are efficient, effective and in line with brand objectives. 
  • In collaboration with the National Account Management team, develop category and brand insights, brand strategies, new line / ranging proposals and customer-specific marketing plans for category reviews. 
  • Develop selling and point of sale materials for the field team to implement key brand initiatives in-store in line with agreed Cycle Plan. 

Management of key brand operational activities including, but not limited to: 

  • Track product performance, lead product forecasting and rationalisation with inputs from National Account Management team. 
  • Review brand financial health and individual SKU profitability. 
  • Manage advertising and promotion (A&P) spend in line with agreed budget. 
  • Lead consumer and shopper market research initiatives where necessary. 

About You 

To be successful in this role you will possess previous experience in marketing of FMCG  or, Pharmaceutical OTC  within Australia, with a minimum of 5 years’ experience in Brand Management.  

Other key requirements for this role include:  

  • Proven track record of developing and leading both above-the-line (ATL) and below-the-line (BTL) campaigns to deliver to agreed communication strategy, including working with key agency contacts. 
  • Strong commercial acumen with experience in managing a brand P&L.  
  • Experience in managing brand advertising and promotional spend (A&P) 
  • Experience in project management and leading new product development (NPD) projects including commercialisation into market.  
  • Ability to develop strong cross-functional relationships.  
  • Ability to present information and communicate effectively with internal and external stakeholders. 
  • Experience using scan or ex-wholesaler data reporting (Aztec, IQVIA, Circana or Nielsen) with the ability to distil data into actionable insights and recommendations for decisions.  
  • Degree in marketing or a related business discipline (Desirable) 
  • Understanding of the TGA guidelines in relation to advertising of therapeutic products (Desirable).  

This position will have some requirements to work outside what would be considered business working hours (e.g. weekend or evening meetings/tasks) and some inter-state travel is required, e.g. Sales conferences, customer meetings, field visits etc. 

The Company  

With an iconic market-leading brand portfolio available in over 75 countries, we offer an award-winning culture and industry-leading benefits that are real, meaningful and reflect the realities of the modern and diverse lifestyles of our employees. This includes: 

  • Real flexibility including hybrid and flexible working 
  • 4 days additional leave 
  • Health and wellness initiatives to support employees physical, mental and social health 
  • Investment and focus on continuous learning and development for all employees 
  • Modern and central office environment with outcomes-based, agile ways of working 
  • A thriving rewards and recognition program 

Diversity and Inclusion 
iNova is an Equal Opportunity employer. We are committed to providing an inclusive workplace culture that values diversity and inclusion, where all our employees are recognised for their unique qualities, ideas and perspectives. We want our employees to reach their full potential, and we are always looking for aspirational people who are motivated to join us on our journey. 

How to Apply  
If you wish to be part of a passionate team within our thriving organisation, focused on bringing innovative products to market, please APPLY TODAY We want you to join us in our pursuit of healthy living 

It is iNova’s policy not to accept speculative resumes from Agencies unless the role has been released directly to the agency. If we require your assistance on any roles, we will contact you at the time. 

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