Brand Manager Popcorners

4 months ago

Chatswood, Australia PepsiCo Full time

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported.

To continue our success, we currently have an exciting opportunity for Brand Manager to develop, manage, and implement all aspects of the marketing mix for the PopCorners & Smith’s Baked portfolios. You will lead the annual brand planning process and manage external agency partners to execute campaigns. Additionally, you will oversee day-to-day operations of these portfolios, including budget management, sampling, artwork, and eCommerce.

**Responsibilities**:
**Key Responsibilities**:

- Day to Day Brand Management of the_ PopCorners & Smith’s Baked Portfolios to Drive Growth: _
- Compile multiple source consumer and in-market data to identify key brand insights and opportunities, tracking and communicating via monthly insights dashboards.
- Develop annual marketing plans across innovation, communication and activations to deliver AOP volume, revenue, share and profit targets.
- Responsible for building ongoing brand equity as measured by Kantar tracking.
- Product Innovation and Commercialisation on PopCorners & Smith’s Baked Portfolios:_
- Proactively develop and execute product and packaging innovation to drive consumer and customer centric growth opportunities tapping into global best practice
- Be the chief promoter of these portfolios internally - engaging, presenting and influencing key stakeholders (Sales, Shopper, Category, R&D, Supply) to drive alignment, excitement and joint ambition for brand growth.
- Provide thorough measurement and evaluation of all NPD projects.
- Creative and Activation Development on PopCorners & Smith’s Baked Portfolios_
- Partner with PopCorners global team to build lead equity assets, complementing with local creator and sampling support
- Partner with Smith’s Masterbrand team, to ensure support of Baked through Masterbrand comms, complemented with Baked AO activity
- Partner with shopper marketing teams to ensure strong execution BTL, including retailer and internal engagement.
- Drive continuous measurement and improvement of media performance, leading creative/media optimisations with agency to drive growth.
- Measure and track performance vs Brand KPIs, volume, share and profit objectives each month within monthly performance updates.
- Agency/ Supplier Management _
- Manage key Sampling, Social Media, Packaging, Insight, Research, Strategy, Media and Creative agencies to ensure effective brand outcomes for the PopCorners & Smith’s Baked Portfolios

Qualifications:
**About you**:

- Demonstrates strong planning and organisational skills to effectively manage and execute projects
- Experience in developing strong cross-functional relationships (Category, Shopper, R&D, Sales, Supply Chain, Commercialisation, Finance)
- Technically proficient in FMCG data analysis (Circana, Nielsen or Quantium) to gain insights for business decisions with ability to analyse brand performance and propose actions for leadership teams.
- Excellent presentation skills - ability to present to large internal audiences and external retailers (both oral and written)
- Financial acumen and basic P&L understanding
- Experience in leading social, digital campaigns including acting as lead to external creative/media agencies (briefing, delivery, optimisation, post campaign analysis)
- Ability to be highly organised yet adaptable to changing circumstances
- Ability to proactively identify opportunities & to influence momentum to execute

**For you**:

- We offer a competitive benefits package
- Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
- We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
- Access learning programs for your professional development, as well as our global offerings and online courses.

**About us**:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.
- Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
- Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
- Gender Tick (NZ)
- Family Friendly Certification (AU)
- Check out our Benefits, Policies and the impressive work we’re doing with WORK180 Pepsico ANZ | WORK180 Endorsed Employer

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