Brand Manager

3 months ago

Chatswood, Australia PepsiCo Full time

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

To continue our success, we currently have an exciting opportunity for a Brand Manager looking after our Smith’s portfolio. Your role will be to Contribute to the overall Smith’s portfolio strategy and growth plans as part of Smith’s brand team and broader marketing function. You will also manage and implement strategy & plans on specified product platforms within Smith’s portfolio across the full marketing mix including communications and innovation, to deliver profitable growth.

**Responsibilities**:
**Key Responsibilities**:

- Drive Brand Growth - compile multiple-source consumer and market data to identify key brand insights and growth strategies for your defined portfolio as well as develop marketing plans to capitalise on growth opportunities to deliver AOP volume, revenue share and profit growth; and build on-going brand equity. You will also develop and deliver key brand presentations to deliver total business engagement on marketing plans
- Product Innovation and Commercialisation - develop and execute product and packaging innovation to drive growth opportunities & excite the Australian consumer. You will work closely with other functions (sales, category, shopper, R&D etc) both locally and across the regional and global Pepsico business to align & optimise project delivery, and provide thorough measurement and evaluation of all launches.
- Creative and Activation Development - drive a clear communications strategy for your portfolio of brands/products as well as collate and deliver concise communication briefs to external agencies in line with agreed brand objectives. You will manage the execution of all advertising and activation elements (shoot, budget, timing, business sell in) - to deliver creative and relevant communication & activation to delight consumers drive brand growth.
- Reporting and Administration - effectively manage A&M budget & budget process within Pepsico Controls framework. Deliver requisite brand/product performance reports and budget tracking reports to prescribed timings with issues and opportunities clearly identified.
- Agency/ Supplier Management and OH&S- manage relationships with key Packaging Research, Media, Creative & Activation agencies to ensure effective brand outcomes.
- Demonstrate and exercise a commitment to promote, develop and improve the health, safety and welfare of our people.

Qualifications:
**About you**:

- The successful applicant must have several years’ Brand Management experience within the Australian market in either FMCG or related fast paced industry.
- Experience with new product development and the Stage Gate process or similar
- Comms, creative development experience ideal
- You must be able to demonstrate your ability to think strategically and analytically with a keen eye for attention to detail and strong planning and organisational skills to effectively manage and execute projects.
- Ability to work with Global partners and harness appropriate Global NPD & Comms and co-ordinate relevant approvals within matrix structure in a timely manner.

**For you**:

- We offer a competitive benefits package
- Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
- We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
- Access learning programs for your professional development, as well as our global offerings and online courses.

About us:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.
- Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
- Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
- Gender Tick (NZ)
- Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization - a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack

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