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Beauty and Wellness Brand Manager

2 months ago

Chatswood, Australia Wonderlab Beauty Full time

{"Job Title": "Sales and Marketing Manager", "Job Overview": "We are seeking an experienced and innovative Sales and Marketing Manager to lead the growth and branding of Wonderlab Beauty. This role is pivotal in developing a strong brand identity that aligns with our vision of becoming a franchise model, while also driving the success of our core services in beauty and wellness.", "Key Responsibilities": [{"Responsibility": "Brand Development", "Description": "Develop and implement a comprehensive branding strategy that elevates Wonderlab Beauty's identity in the market. Work towards positioning Wonderlab Beauty as a franchise-ready business model. Ensure consistent and compelling messaging across all marketing channels.", "Sub-Responsibilities": [{"Sub-Responsibility": "Develop a strong brand identity", "Description": "Create a unique and memorable brand image that reflects the values and mission of Wonderlab Beauty."}, {"Sub-Responsibility": "Implement a comprehensive branding strategy", "Description": "Develop and execute a plan to elevate Wonderlab Beauty's brand presence in the market, including social media, advertising, and public relations."}]}, {"Responsibility": "Sales and Marketing Strategy", "Description": "Design and execute sales and marketing campaigns that drive client acquisition and retention for our beauty salon services, including spa, facial, body, massage treatments, and pain relief/recovery treatments.", "Sub-Responsibilities": [{"Sub-Responsibility": "Design and execute sales and marketing campaigns", "Description": "Develop and implement targeted marketing campaigns to attract and retain clients for Wonderlab Beauty's beauty salon services."}, {"Sub-Responsibility": "Identify and pursue new business opportunities", "Description": "Research and pursue new business opportunities, including partnerships and collaborations, to expand Wonderlab Beauty's client base."}]}, {"Responsibility": "Consultation Services Expansion", "Description": "Spearhead the expansion of Wonderlab Beauty's consultation services for corporate clients, focusing on events, product recommendations, and well-being programs.", "Sub-Responsibilities": [{"Sub-Responsibility": "Develop tailored proposals and marketing materials", "Description": "Create customized proposals and marketing materials to attract and retain corporate clients for Wonderlab Beauty's consultation services."}, {"Sub-Responsibility": "Manage client relationships", "Description": "Build and maintain strong relationships with corporate clients to ensure satisfaction and repeat business."}]}, {"Responsibility": "Digital Marketing and Social Media", "Description": "Oversee the creation and management of digital marketing content, including social media, email campaigns, and online advertisements.", "Sub-Responsibilities": [{"Sub-Responsibility": "Create and manage digital marketing content", "Description": "Develop and execute a plan to create engaging digital marketing content, including social media posts, email campaigns, and online advertisements, to attract and retain clients for Wonderlab Beauty's beauty salon services."}, {"Sub-Responsibility": "Analyze digital marketing metrics", "Description": "Monitor and analyze digital marketing metrics to optimize marketing strategies and improve client engagement."}]}, {"Responsibility": "Team Leadership", "Description": "Lead and mentor the sales and marketing team, fostering a collaborative and results-driven work environment.", "Sub-Responsibilities": [{"Sub-Responsibility": "Lead and mentor the sales and marketing team", "Description": "Provide guidance and support to the sales and marketing team to ensure they have the skills and resources needed to succeed in their roles."}, {"Sub-Responsibility": "Collaborate with other departments", "Description": "Work closely with other departments to align marketing efforts with overall business goals and ensure a cohesive brand image."}]}, "Requirements": [{"Requirement": "Bachelor's degree in Marketing, Business Administration, or a related field", "Description": "A degree in marketing, business administration, or a related field is required for this role."}, {"Requirement": "Minimum of 5 years of experience in sales and marketing", "Description": "A minimum of 5 years of experience in sales and marketing, preferably in the beauty, wellness, or luxury services industry, is required for this role."}, {"Requirement": "Proven track record in brand development and driving business growth", "Description": "A proven track record in brand development and driving business growth is required for this role."}, {"Requirement": "Strong understanding of digital marketing strategies and tools", "Description": "A strong understanding of digital marketing strategies and tools is required for this role."}, {"Requirement": "Excellent communication, negotiation, and interpersonal skills", "Description": "Excellent communication, negotiation, and interpersonal skills are required for this role."}, {"Requirement": "Ability to think strategically and execute tactically", "Description": "The ability to think strategically and execute tactically is required for this role."}, {"Requirement": "Experience in managing and mentoring a team", "Description": "Experience in managing and mentoring a team is required for this role."}, {"Requirement": "Passion for beauty, wellness, and holistic care", "Description": "A passion for beauty, wellness, and holistic care is required for this role."}], "What We Offer": [{"Offer": "Competitive salary and performance-based bonuses", "Description": "A competitive salary and performance-based bonuses are offered for this role."}, {"Offer": "Opportunities for career growth and development", "Description": "Opportunities for career growth and development are offered for this role."}, {"Offer": "A supportive and collaborative work environment", "Description": "A supportive and collaborative work environment is offered for this role."}, {"Offer": "Employee discounts on all Wonderlab Beauty services and products", "Description": "Employee discounts on all Wonderlab Beauty services and products are offered for this role."}]}