Head of Marketing

2 months ago

Melbourne, Australia Wall Street Full time
  • Shape an iconic Australian brand in a rapidly expanding company
  • Collaborative, fun work environment valuing creativity
  • Opportunity to lead and mentor a talented marketing team

About the Company: 
 
Daniel's Group is the parent company of Daniel's Donuts retail stores, a rapidly expanding wholesale business encompassing Mr. Donut, Bay Bakery, Anytime Donuts, and private label brands, along with vertically integrated bakery manufacturing. Renowned for our wide variety of delicious and innovative doughnuts, pies, and other sweet treats, we take pride in using the highest quality ingredients and delivering exceptional customer service. Our purpose is to bring joy to the world through deliciously craveable moments, with a mission to become an iconic Australian brand synonymous with quality, innovation, exceptional service, and fun
 
About the Opportunity: 
 
As the Head of Marketing at Daniel's Group, you'll lead our marketing function, developing and executing comprehensive strategies to increase brand awareness, customer engagement, and sales. This pivotal role involves leading a talented marketing team, overseeing all marketing activities, and collaborating across departments to ensure alignment with company goals and drive results.
 
Key Responsibilities:

  • Develop and execute brand positioning, messaging, and visual identity across all channels
  • Plan, execute, and optimise marketing campaigns across digital, social media, email, SEO/SEM, and traditional media
  • Implement strategies to engage and grow the customer base through loyalty programmes and personalised marketing
  • Monitor, analyse, and report on marketing performance, using data to inform decisions
  • Develop and manage the marketing budget, ensuring efficient resource allocation
  • Lead and mentor the marketing team, fostering a collaborative and creative work environment
  • Collaborate with internal teams to ensure cohesive and effective marketing efforts

About the Ideal Candidate: You are a strategic, creative, and results-oriented marketing professional with a passion for the food and beverage industry. In addition, you have:

  • 7+ years of experience in a marketing role, with a proven track record of developing successful marketing strategies
  • Strong project management skills and ability to handle multiple projects simultaneously
  • Excellent brand management and budget management experience
  • Exceptional communication skills and social media expertise
  • Strong analytical thinking and data-driven decision-making abilities
  • Proficiency in digital marketing tools and platforms
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  • Experience in the FMCG or retail industry is preferred

About the Benefits:

  • Join a rapidly expanding, innovative company in the food industry
  • Opportunity to shape and grow an iconic Australian brand
  • Work with a passionate team dedicated to bringing joy through delicious treats
  • Collaborative and fun work environment that values creativity and innovation

Take the lead in marketing for one of Australia's most exciting food brands. Apply now and help us create deliciously craveable moments for customers across the country
 
Daniel's Donuts Australia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
Apply now

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