Head of Marketing

2 weeks ago

Melbourne, Australia ReadyTech Group Full time

**About us**:
Making a meaningful difference with mission-critical software that empowers communities to thrive.

ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems - supporting multiple businesses across a variety of markets to be ready for anything.

We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.

It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star - the communities we serve, and society at large.

Using your expertise, you will assist with scope requirements, field design documentation, and change request testing. You will also act as an “expert” product resource for customers and will be expected to communicate and prioritise customer requirements to other areas of the business. A focal point of your role involves optimising overall efficiency and performance by identifying opportunities to enhance internal processes.

The Head of Marketing will design and execute a marketing strategy that supports 2 vertical SaaS business units to grow revenue by increasing share in the Enterprise, international expansion, growing ‘share of wallet’ within the existing client base, and by increasing client retention and loyalty. This role will suit someone who can balance driving the strategic direction, whilst rolling up the sleeves and leading by example to create impact.

**If you were here last week, you might have**:

- Evolved our marketing strategy in response to market developments, changes in the competitive landscape and in response to the evolution of our SaaS products and services
- Reviewed and managed the marketing budget in consultation with your stakeholders and peers
- Refined our quarterly marketing plan in pursuit of our growth in the Enterprise market
- Developed a go-to-market plan and value proposition for a new or existing SaaS product capability or partnership
- Worked with your peers across sales and account management to discuss pipeline acceleration, expansion opportunities and revenue retention
- Developed and executed an ongoing segmented engagement program of frequent and consistent touch points to existing customers - EDM's, events, blogs, nurture campaigns, webinars.
- Supported the sales team to research and execute marketing events and campaigns aligned with the corporate vision, themes, and brand guidelines.
- Spent some time focussing on and following the buyers' journey along with the sales team; delivering the right program and content at the right time, focusing on both new name acquisition and retention.
- Taken ownership of digital marketing, including product websites, SEO, SEM and all relevant digital marketing initiatives.
- Implement a structured process and relevant technology systems for managing (and progressively profiling) prospect and customer data to delivery effective campaign initiatives.
- Reviewed performance metrics with a keen eye on ROI, ensuring that each marketing activity is tracked and measured - Used data and dashboards to inform future programs.
- Thought about how to keep nimble so that we address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the health of the pipeline and change in market conditions.
- Shared metrics and reporting to inform broader teams of best practices.
- Spent some time deeply thinking and staying abreast of and interpreting the competitive landscape, and current market trends to assist with strategic development

**More about you**:

- You are an inspirational and energetic people leader who can motivate, develop and nurture individuals to reach their full potential, whilst bringing them on the journey towards best practice marketing
- You are emotionally intelligent and self-aware, and this empowers you to engage, influence, and collaborate with all levels of the business to achieve joint outcomes.
- You are super organised, with excellent project management and time management skills. You thrive in working on and delivering multiple initiatives.
- You are pragmatic and possess strong commercial and financial acumen, including the ability to budget, forecast and prudently manage available funds to achieve effective outcomes.
- Strong attention to detail with the ability to balance competing priorities and leverage team resources effectively.
- You pride yourself on being a data-driven marketer that leverages analytics in

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