Channel Manager
4 weeks ago
GoActive Outdoors is a subsidiary of the ARB Group, and is the exclusive importer and distributor of Thule Sport & Cargo and Active with Kids, Konig Snow Chains, UVEX Bike and Ski Helmets, Survival First aid and Viair bike compressors.
The Channel Manager for the Thule brand will play a pivotal role in driving growth across key distribution channels, with a focus on the OEM vehicle market, baby products (including car seats and strollers), and the ski industry (specifically Konig snow chains). This position requires a highly skilled professional with a deep understanding of automotive engineering, the baby products sector, and the ski industry. The ideal candidate will also possess a strong background in marketing, product range planning, pricing strategies, and high-level negotiations with key accounts. Furthermore, the Channel Manager must be adept at analysing data and generating insights to optimise channel performance effectively.
This full time permanent role demands a blend of technical expertise, commercial acumen, and marketing proficiency to effectively manage a diverse product portfolio across multiple channels. The successful candidate will drive business growth and cultivate strategic relationships with key stakeholders at the highest levels.
Key Responsibilities:
OEM Vehicle Channel Management:
- Build relationships with OEM manufacturers and distributors.
- Integrate Thule products into OEM accessory programs.
- Collaborate on joint marketing initiatives and stay updated on automotive trends.
Baby Channel Expertise (Car Seats & Strollers):
- Ensure compliance with Australian safety regulations for baby products.
- Develop partnerships with retailers and regulatory bodies.
- Drive category growth by aligning products with consumer trends.
Ski Industry Channel (Konig Snow Chains):
- Understand tyre sizes and snow chain compatibility.
- Promote Konig snow chains through collaborations with ski resorts and retailers.
- Educate customers on product benefits and specifications.
Marketing & Channel Management:
- Execute channel marketing strategies and promotional activities.
- Collaborate with teams to design tailored marketing campaigns.
- Analyse market positioning for improved visibility.
Product Range Planning & Pricing:
- Manage product range and conduct price modelling for profitability.
- Implement pricing strategies based on market conditions.
High-Level Negotiation & C-Level Selling:
- Lead negotiations with major accounts and C-level executives.
- Present product portfolios and sales strategies to secure opportunities.
Sales Data Analysis & Reporting:
- Analyse sales data to identify trends and opportunities.
- Provide actionable insights and reports to senior management.
Stakeholder Management & Collaboration:
- Serve as the point of contact for channel-related activities.
- Collaborate with teams to integrate market feedback into product development.
Product & Market Knowledge:
- Maintain in-depth knowledge of Thule’s products and industry regulations.
The ideal candidate will possess the following qualification, experience and skills:
Education:
- Master’s degree in Business, Marketing, or a related field, preferably with a focus on Data Analytics.
Experience:
- Minimum of 5 years in channel management, ideally in the automotive, baby products, or ski industries.
- Comprehensive knowledge of the OEM vehicle market, including engineering and product development.
- Strong understanding of Australian regulations for baby car seats and strollers.
- Experience with technical products in the ski industry, specifically snow chains and tyre compatibility.
- Proven track record in product range planning, price modelling, and margin management.
- Demonstrated success in C-level selling and high-level negotiations, with major account management experience.
Technical Skills:
- Strong analytical abilities, with proficiency in data analysis, sales reporting, and generating actionable insights.
- Familiarity with Australian safety regulations and compliance standards.
- Proficient in CRM systems, Microsoft Office Suite, and advanced Excel for data analysis.
Other Requirements:
- Excellent interpersonal and negotiation skills.
- Ability to manage multiple stakeholders and cultivate long-term partnerships.
- High attention to detail and strong problem-solving capabilities.
- Willingness to travel domestically and internationally as needed.
What’s on offer:
- Competitive base salary, plus super, leave loading, plus significant employee product discounts.
- Professional development opportunities, international business exposure and training.
- Join a world class team that operate in a collaborative and supportive environment.
We invite you to apply if you're ready to make a significant impact and contribute to ARB's growth by fostering a culture of excellence and collaboration. Join us in shaping the future of our organisation while advancing your career in a dynamic and supportive environment.
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