Expeditor of Channel Opportunities

4 days ago


Macquarie Park, Australia ARB Australia Full time

Channel Manager Role Summary

The Channel Manager will play a pivotal role in driving growth across key distribution channels, with a focus on the OEM vehicle market, baby products, and the ski industry. This position requires a highly skilled professional with a deep understanding of automotive engineering, the baby products sector, and the ski industry.

Key Responsibilities


OEM Vehicle Channel Management:

  • Build relationships with OEM manufacturers and distributors.
  • Integrate Thule products into OEM accessory programs.
  • Collaborate on joint marketing initiatives and stay updated on automotive trends.


Baby Channel Expertise (Car Seats & Strollers):

  • Ensure compliance with Australian safety regulations for baby products.
  • Develop partnerships with retailers and regulatory bodies.
  • Drive category growth by aligning products with consumer trends.


Ski Industry Channel (Konig Snow Chains):

  • Understand tyre sizes and snow chain compatibility.
  • Promote Konig snow chains through collaborations with ski resorts and retailers.
  • Educate customers on product benefits and specifications.


Marketing & Channel Management:

  • Execute channel marketing strategies and promotional activities.
  • Collaborate with teams to design tailored marketing campaigns.
  • Analyse market positioning for improved visibility.


Product Range Planning & Pricing:

  • Manage product range and conduct price modelling for profitability.
  • Implement pricing strategies based on market conditions.


High-Level Negotiation & C-Level Selling:

  • Lead negotiations with major accounts and C-level executives.
  • Present product portfolios and sales strategies to secure opportunities.


Sales Data Analysis & Reporting:

  • Analyse sales data to identify trends and opportunities.
  • Provide actionable insights and reports to senior management.


Stakeholder Management & Collaboration:

  • Serve as the point of contact for channel-related activities.
  • Collaborate with teams to integrate market feedback into product development.

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