Expeditor of Channel Opportunities
4 days ago
Channel Manager Role Summary
The Channel Manager will play a pivotal role in driving growth across key distribution channels, with a focus on the OEM vehicle market, baby products, and the ski industry. This position requires a highly skilled professional with a deep understanding of automotive engineering, the baby products sector, and the ski industry.
Key Responsibilities
OEM Vehicle Channel Management:
- Build relationships with OEM manufacturers and distributors.
- Integrate Thule products into OEM accessory programs.
- Collaborate on joint marketing initiatives and stay updated on automotive trends.
Baby Channel Expertise (Car Seats & Strollers):
- Ensure compliance with Australian safety regulations for baby products.
- Develop partnerships with retailers and regulatory bodies.
- Drive category growth by aligning products with consumer trends.
Ski Industry Channel (Konig Snow Chains):
- Understand tyre sizes and snow chain compatibility.
- Promote Konig snow chains through collaborations with ski resorts and retailers.
- Educate customers on product benefits and specifications.
Marketing & Channel Management:
- Execute channel marketing strategies and promotional activities.
- Collaborate with teams to design tailored marketing campaigns.
- Analyse market positioning for improved visibility.
Product Range Planning & Pricing:
- Manage product range and conduct price modelling for profitability.
- Implement pricing strategies based on market conditions.
High-Level Negotiation & C-Level Selling:
- Lead negotiations with major accounts and C-level executives.
- Present product portfolios and sales strategies to secure opportunities.
Sales Data Analysis & Reporting:
- Analyse sales data to identify trends and opportunities.
- Provide actionable insights and reports to senior management.
Stakeholder Management & Collaboration:
- Serve as the point of contact for channel-related activities.
- Collaborate with teams to integrate market feedback into product development.
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