Direct Marketing Executive

2 weeks ago

Rochedale, Australia Amart Furniture Full time

This is a first-rate opportunity for an energetic direct marketer with a few years under their belt to join a fast-paced marketing team for one of Australia’s iconic brands, and expand their skillset with top-of-the-range tools and exciting projects on the horizon. Reporting to the Direct Marketing Manager you will be supporting the Amart Direct Marketing team to achieve the goals, strategies and outcomes relative to the strategic marketing objectives based on the Amart Business Plan across the channels of email, SMS and web push.

 

Your Responsibilities:

This role is dynamic, and each day will be different as you work with a driven team who are passionate about growing the Amart brand and are passionate about all things Direct Marketing

Some of your duties will include:

  • Lead the creation of all eDM trade communications using templated modules in Salesforce Marketing Cloud, including writing email copy, and working with the graphic design team to ensure the final email assets meet the campaign objectives and incorporates industry best practice
  • Own the ‘new to Amart’ stream of Direct Marketing alongside internal stakeholders, executing high-quality and on-brand communications
  • Complete data selection and scheduling of all email and SMS communications
  • Monitoring, tracking and reporting on key email performance metrics regularly. Compiling a monthly report on trade communications, journey communications, Marketing Cloud Personalisation and database health to circulate to wider team
  • Execute assigned tasks for all projects that include SFMC or Marketing Cloud personalisation alongside the Direct Marketing Manager
  • Lead the creation and scheduling of push notifications in OneSignal
  • Assist with segmentation decisions. Report up on segmentation results to create recommendations and next steps
  • Complete tasks for national Amart pricing script as per trade plan and ensure accuracy
  • Monitor the impacts of trade on database health and escalate any concerns
  • Define AB test requirements in-line with testing framework including scoping and scheduling, monitoring performance, and creating recommendations and next steps
  • Monitor the creative landscape and be forthcoming with new creative requirements for eDM + push notification channels
  • Create eDM wireframes for creative teams’ execution
  • Assist the Direct Marketing Manager with the creation of automated journeys
  • Maintain the Direct Marketing calendar in Asana
  • Document new processes
  • Liaising with external and internal stakeholders to ensure consistent accuracy, a high standard of execution and consistent improvement
  • Promoting and maintaining good relationships with both internal and external teams, such as the buying team, marketing teams, and external agencies

 

Role Attributes:

 

To be considered for this role, we are after someone enthusiastic and willing to contribute in a team environment. You are proactive with the ability to work cross functionally in a high-performing team and pride yourself on organisation, have a creative eye and a meticulous attention to detail.

Your Key Attributes include:

  • A tertiary qualification in marketing or a related
  • Strong time management & attention to detail
  • 4-5 years experience in a similar Email Marketing or Direct Marketing role
  • Experience with email marketing platforms essential. Salesforce Marketing Cloud preferable, but similar platforms will be considered such as Braze, HubSpot or Adobe
  • Campaign management essential including segmentation, email creative asset development, testing, statistical significance testing, reporting and analysis.
  • Ability to work independently and part of a team, working with various internal stakeholders
  • Ability to manage multiple projects and deadlines.
  • Strong familiarity with Office Programs
  • An understanding of Email Deliverability Best Practice
  • An understanding of marketing automation
  • An understanding of marketing consent and relevant privacy laws
  • An understanding of HTML and CSS languages in email design
  • AMPScript or similar email personalisation language knowledge considered favourably
  • A basic understanding of Google Analytics (or similar
  • Proud to be a ‘unicorn’, a fantastic mix of a love for data and a creative eye

Past experience retail and Salesforce highly desired but not mandatory.

 

We offer:

Training and development  – We believe that in life you never stop learning. The same applies when you work here – from your first day and throughout your career

Reward and Recognition  – We acknowledge and reward the hard work of our people

Career development  – We actively encourage our team to further develop themselves in their current role and to learn the skills required to become a leader in our business

Real Career Opportunities  – We offer genuine career opportunities in roles all across Australia

Employee Discounts  – We don’t just transform the homes of our customers, our team enjoy industry leading discounts across our entire range too

Community Involvement  – We believe in things that are bigger than us. Like community. We are proud to support a number of charities.

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