Channel Marketing Manager

6 months ago

Sydney, Australia SAMSUNG Full time

Position Summary

Create the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.

We have an opportunity for you to join Samsung Australia to make a difference as our Channel Marketing Manager in the Mobile Experience (MX) division. In this role, you will be responsible for driving the growth of Samsung’s Eco portfolio (Tablet, Smartwatch, Wireless Earbuds, and Mobile Accessories).

Closely working with the MX Product, Sales, Retail and Marketing teams, you will develop and execute Eco-specific promotional campaigns across partner, retail and digital channels, including optimization and performance tracking.

You will develop and maintain marketing/promotional campaign calendars for each product category, including both new product launches and seasonal events. You will also work with the Sales and Retail teams to improve ranging and retail visibility of Samsung Eco products with our retail partners, and to secure partner marketing support and co-investment.

Role and Responsibilities

Own the Eco Channel Marketing calendar planning, execution and tracking/measurement.

Collaborate with the Product team to convert the consumer value proposition into customer and shopper value proposition at the channel, partner and customer level.

Understand channel complexity and propose appropriate sell-out and promotions.

Collaborate with the Product and Sales teams to develop and implement trade marketing and channel strategies, including sales enhancement platforms such as device trade-in, consumer financing, and value-added services

Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sell-out analysis, recommend improvement and identify risks to stakeholders.

Base recommendations on quantitative/qualitative market and consumer insights, both from internal/external data points – and factoring competitor activities and seasonality.

Manage the budget, analyse the return on investment, analyse opportunity costs.

Fully utilise Eco assets by HQ, and sync with local Product and Marketing on asset gaps with RHQ.

The primary focus for this role will be retail/online channels, however, you may also support and collaborate with Telco Operator partners.

Skills and Qualifications

5+ years of experience in channel/retail/partner marketing, ideally within the consumer electronics or technology (hardware) industry

Experience in market analysis and go-to-market strategy development

Demonstrated business acumen, awareness of market, retail, and e-commerce trends

Good stakeholder management and collaborative approach

Excellent Excel analytical skills to manage and track key business metrics to measure success

Experienced in producing polished reports in PowerPoint

Good communication and presentation skills

Self-motivation/discipline with high degree of initiative and result-oriented

Resilience, adaptable and agile - able to work well in a fast-paced environment and navigating changes

What sets us apart from the rest?

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career. When you work for Samsung Australia, you can look forward to:

Competitive remuneration package

Free on-site parking

Generous employee discount across our products

Ongoing professional development opportunities

Discount across over 400 retail partners

Heavily discounted gym membership

Onsite wellness space

Join us and #ReimagineYourFuture

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.

#LI-Midsenior #LI-SEAU

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