Digital Marketing Manager

4 months ago

South Yarra, Australia Schnitz Full time

Own it While it’s Hot

 Every job promises good culture and opportunity. But here, they’re real and yours for the taking.

We’ve been serving up golden-crumbed, pan-fried schnitzels since 2007, using a traditional Polish family recipe. Yup, we’ve sure grown in that time - from a small family business into a nationwide franchise But the passion and care we put into crafting each schnitzel hasn’t changed, even if the wallpaper has. If good food, good people and good service matter to you, you owe it to yourself to give it a crack at our place.

As a Digital Marketing Manager, you will lead our digital marketing efforts to enhance brand awareness, drive traffic, and increase customer engagement.

You will develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising. Collaborating with cross-functional teams, you'll oversee the creation of compelling content and manage digital campaigns to achieve measurable goals.

Find a Story that Matters and a Career You Can Own

Schnitz is about more than food. Behind every order is a team jam packed with people who genuinely care. As part of our team at the Support Office, you'll love the hustle, the energy and the team connection in equal measure. you'll also relish the opportunity you have to move the dial - to show up and take something great and make it far, far better.

Every Schnitzer has their own story. Like you, they're chasing their own happiness, hopes and dreams. That matters here. You matter here. So, whatever your role, we want you to win, as you achieve and grow with us.

We are looking for a *Insert Job Title* to *insert key responsibility*. To be successful in this role you need to be *enter key attributes

The Role Recipe

Develop initiatives to drive a more seamless experience across our website, app, delivery partners and stores. Lead and manage a team of digital marketing professionals internal & external. Development and execution of performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising and have experience managing agency relationships. Delivery of quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Identifying channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships. Monitoring and analysis of the performance of marketing campaigns, providing actionable insights and recommendations for optimization. Management and optimization of budgets for performance marketing campaigns to maximize ROI and achieve business objectives and use of relevant theories on attribution modelling. Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.

Key Ingredients

5 or more years hands on experience with SEM, paid advertising (Google Ads, Meta Ads) Campaign analytical skills across Google Analytics Competition analysis and campaign troubleshooting abilities A working knowledge of PPC strategies Prior experience managing client relationships and accounts Ability to thrive in a fast-paced environment Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with liquid is a bonus) Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points. You have solid training and hands on experience w market leading martech platforms 

Looking for a Career that Will Pan Out?

At Schnitz, we know the best things in life come wrapped up in a golden, crispy crumb. But on top of the seriously good food, there’s lots more to love about a career with Schnitz. Our people say three things really stand out:

● A true team that feels like family: Connect with real people who genuinely care, and be part of a true team you can celebrate wins with and lean on when you need it most.

● Real skills that set you up: We offer a real opportunity to build a fun and rewarding career you can truly own.

● A great product and a story that counts: We're more than a food business. We're a proud Australian success story and we're looking for talented people who'll help write the next chapter with us - to build your legacy with ours.

Don’t just take our word for it. Hear from Naveeka, who joined us as a Team Member back in 2014 and has now progressed to an amazing career in HR

“I’m very close with my family; that’s really important to me. And that’s what working at Schnitz feels like – everyone just feels like family.”

Schnitz is committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds - not just because it is the right thing to do, but because it makes our organisation stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people and those with a disability.

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