Digital Marketing Strategist

18 hours ago

South Yarra, Victoria, Australia SCHNITZ Full time
Schnitz: Where Passion Meets Opportunity

We're not just a food business, we're a proud Australian success story. At Schnitz, we're passionate about serving up more than just golden-crumbed schnitzels – we're dedicated to fostering an inclusive and respectful workplace environment that values diversity and promotes growth.

As a Digital Marketing Manager at Schnitz, you'll be part of a true team that feels like family. Our people are real, genuine, and care deeply about what they do. You'll have the opportunity to build a fun and rewarding career that you can truly own, with a great product and a story that counts.

Our ideal candidate is a results-driven individual with 5+ years of hands-on experience in SEM, paid advertising (Google Ads, Meta Ads), and campaign analytical skills across Google Analytics. If you have prior experience managing client relationships and accounts, a working knowledge of PPC strategies, and the ability to thrive in a fast-paced environment, we want to hear from you

The Role Recipe
  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals internal & external.
  • Development and execution of performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and agency relationships.
  • Delivery of quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identifying channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitoring and analysis of the performance of marketing campaigns, providing actionable insights and recommendations for optimization.
  • Management and optimization of budgets for performance marketing campaigns to maximize ROI and achieve business objectives and use of relevant theories on attribution modeling.
  • Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.
Key Ingredients
  • 5 or more years hands-on experience with SEM, paid advertising (Google Ads, Meta Ads)
  • Campaign analytical skills across Google Analytics
  • Competition analysis and campaign troubleshooting abilities
  • A working knowledge of PPC strategies
  • Prior experience managing client relationships and accounts
  • Ability to thrive in a fast-paced environment
  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with Liquid is a bonus)
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • You have solid training and hands-on experience with market-leading martech platforms.
Estimated Salary:

$120,000 - $150,000 per annum, depending on experience.

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