Digital Marketing Strategist Lead

1 month ago


South Yarra, Victoria, Australia SCHNITZ Full time

Schnitz is a leading Australian food business with a rich history dating back to 2007. Our passion for crafting high-quality schnitzels has driven our growth from a small family business to a nationwide franchise.

We are now seeking an experienced Digital Marketing Strategist Lead to join our team at the Support Office. As a key member of our marketing team, you will be responsible for developing and executing digital strategies across various channels, including SEO/SEM, email, social media, and display advertising.

Key Responsibilities:

  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals internal & external.
  • Develop and execute performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and have experience managing agency relationships.
  • Demonstrate quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identify new opportunities for growth, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives.

Requirements:

  • A minimum of 5 years' hands-on experience with SEM, paid advertising (Google Ads, Meta Ads).
  • Campaign analytical skills across Google Analytics.
  • Ability to thrive in a fast-paced environment.
  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization.
  • Able to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • Solid training and hands-on experience with market-leading martech platforms.

About Schnitz:

We're not just a food business – we're a proud Australian success story. We're committed to fostering an inclusive and respectful workplace environment and encourage applications from diverse backgrounds. If you're passionate about digital marketing and want to be part of a dynamic team, apply today

Estimated Salary: $90,000 - $120,000 per annum



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