Digital Marketing Director

1 month ago

South Yarra, Victoria, Australia Schnitz Full time
Schnitz: Where Opportunity Meets Excellence

At Schnitz, we're not just a food business - we're a proud Australian success story. We're on a mission to build a career that will pan out for you.

We're seeking a talented Digital Marketing Director to join our team and take our digital marketing efforts to the next level.

About the Role:

The successful candidate will lead our digital marketing initiatives to enhance brand awareness, drive traffic, and increase customer engagement. You'll develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising.

Key Responsibilities:

  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals internal & external.
  • Development and execution of performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and agency relationships.
  • Delivery of quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identifying channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitoring and analysis of the performance marketing campaigns' performance, providing actionable insights and recommendations for optimization.
  • Management and optimization of budgets for performance marketing campaigns to maximize ROI and achieve business objectives, leveraging relevant theories on attribution modelling.
  • Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.

Requirements:

  • 5 or more years hands-on experience with SEM, paid advertising (Google Ads, Meta Ads)
  • Campaign analytical skills across Google Analytics
  • Competition analysis and campaign troubleshooting abilities
  • A working knowledge of PPC strategies
  • Prior experience managing client relationships and accounts
  • Ability to thrive in a fast-paced environment
  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with Liquid is a bonus)
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • You have solid training and hands-on experience w market-leading martech platforms.

About Us:

Schnitz is committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds - not just because it's the right thing to do, but because it makes our organization stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of color, people from culturally diverse backgrounds, LGBTQIA+ people, and those with a disability.

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