Digital Marketing Director
1 week ago
We're on the hunt for a talented Digital Marketing Director to join our team at Schnitz. As a key player in our digital marketing efforts, you'll be responsible for driving brand awareness, boosting traffic, and enhancing customer engagement.
About Schnitz
We're more than just a food business – we're a proud Australian success story with a passion for delivering golden-crumbed, pan-fried schnitzels since 2007. Our journey from a small family business to a nationwide franchise has been nothing short of amazing, and we're now looking for someone to help us write the next chapter.
The Role
You'll lead our digital marketing strategy across various channels, including SEO/SEM, email, social media, and display advertising. Your mission will be to develop and execute campaigns that drive measurable results, collaborate with cross-functional teams, and oversee the creation of compelling content.
Key Responsibilities
- Develop initiatives to enhance user experience across our website, app, delivery partners, and stores.
- Manage a team of digital marketing professionals and external agencies.
- Leverage performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Identify new opportunities for growth through programmatic advertising, affiliate marketing, and partnerships.
- Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives.
What We're Looking For
We need someone with hands-on experience in SEM, paid advertising, and Google Analytics. You should also have a working knowledge of PPC strategies and experience managing client relationships and accounts. If you thrive in fast-paced environments and can identify critical customer episodes and journeys, we'd love to hear from you
Our Offer
We're offering a competitive salary range of $120,000 - $180,000 per annum, depending on your level of experience. Plus, you'll get to work with a fantastic team, enjoy great benefits, and have the opportunity to grow your career with us.
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