Marketing Executive, Campaigns

2 weeks ago

Sydney, Australia Scentre Group Full time

 

Your opportunity 

As a Marketing Executive, Campaigns, based in our Support Office in Sydney, you will be pivotal in planning, ideating, and executing multi-channel marketing campaigns that drive brand awareness, customer engagement, and visitation across our 42 destinations.

As part of the National Marketing and Community team, you will work closely with both external agencies and in-house teams, collaborating across functions to create impactful campaigns that align with Westfield’s brand objectives and enhance the customer experience. This role is a 12-month parental leave cover, providing a unique opportunity to contribute to Westfield’s marketing efforts while gaining exposure to a dynamic, fast-paced environment. 

About the Role: 

In this role, you will support the end-to-end execution of campaigns, from planning and briefing to content creation and delivery. You will ensure that campaigns are aligned with Westfield’s objectives, delivered on time and within budget, and track their performance. Additionally, you will manage content approvals, collaborate with stakeholders, and continuously improve strategies to drive brand advocacy and engagement across our destinations. 

Key Responsibilities: 

  • Campaign Development & Execution: Plan, brief, and deliver multi-channel campaigns across owned, earned and paid channels (digital, social, email, OOH, in-centre print) in collaboration with internal teams and external agencies, ensuring on-time, on-budget delivery aligned with brand guidelines. 
  • Content Management: Coordinate content creation, manage approval processes, and maintain an asset matrix to ensure quality and consistency across campaigns. 
  • Stakeholder & Partner Collaboration: Align campaigns with business and partner objectives by liaising with internal teams and key partners, acting as the main point of contact for campaign queries, and maintaining strong relationships. 
  • Analytics & Reporting: Monitor campaign performance, prepare post-campaign reports, and identify key learnings to improve future campaigns. 

What sets you apart  

  • 1-3 years of experience in marketing, with end-to-end exposure to campaign planning and execution.​ 
  • Bachelor’s degree in marketing, Communications, or a related field advantageous.​ 
  • Ability to manage resource (time, talent, budget).​ 
  • Excellent communication skills, verbal, and presentation.​ 
  • Innate understanding of consumer and content trends, with the ability to meaningfully translate these into campaign and content ideas​. 
  • Understanding of brand and customer journey mapping.​ 
  • Basic knowledge of design tools like Canva or Adobe Creative Suite is a plus. 

About us 

Scentre Group owns 42 Westfield destinations across Australia and New Zealand. We create extraordinary places and experiences that connect and enrich communities. 

We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer. 

With approximately 75 professions within our business, our team has the expertise to design, construct, operate, manage and market our Westfield destinations and platforms. 

We want to be the place where talent thrives. To support you thrive with us, we promise to respect, inspire and develop you, and that you will do work that matters. 

Diversity, equity and inclusion underpins our culture, and our vision is that ‘Everyone Belongs’. We foster a workplace experience where everyone feels valued, supported and motivated to realise their full potential. 

We aspire to create a workforce reflective of the communities in which we operate and encourage applications from everyone regardless of age, gender, ethnicity, cultural background, faith, disability, sexual orientation, gender identity or life stage. 

We offer a range of unique benefits designed to support your wellbeing, career development and lifestyle, including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time), 18 weeks gender neutral paid parental leave for primary carers with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination. 

Discover more about working with us. 

For more information or if you have any questions, please email Talent Lead Kylie Stephens – kstephens@scentregroup.com. 

Applications close: Sunday 15th December.    

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