Campaign Marketing Manager

2 weeks ago

Sydney, Australia Canon Full time

Work for the world’s leading imaging organisation
- Opportunity to execute integrated marketing campaigns
- Highly collaborative, creative and supportive team
- Flexible work from home options

**About us**

Canon is the world's leading imaging organisation. As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible. When you join Canon Australia, you’ll find a rewarding culture that values you. You’re empowered to focus on your career progression and turn your goals into reality. You’ll be an integral part of the group’s success.

**About the Role**

As the Campaign Marketing Manager, reporting to the Manager Marketing & Communications, this role will be pivotal in leading the planning, development and execution of consumer marketing campaigns across Oceania. This role will also be responsible for leading the Marketing Communication Specialist to create and deliver content required to execute fully integrated campaigns in line with our objectives.

This role has flexible work from home options & will be based from our Macquarie Park office. It reports to the Senior Manager - Marketing Communications.

**Main Duties**

**Campaigns**:

- Lead development and strategy of campaigns, product marketing briefs and go-to-market plans across the Consumer portfolio in support of overall business direction to ensure optimum revenue and profitability
- Lead and sell in the Integrated Go to Market Plans through coordination and collaboration across Marketing, Product, MarTech and Retail teams
- Lead the creative development of campaign materials including briefings and engaging with Creative services when required
- Manage Marketing Communication Specialist to execute concepts, develop and manage all content requirements for campaign materials across the integrated teams
- Working closely alongside Marketing Communications Specialist, track and analyse data to adapt campaigns and optimise performance
- Lead the development of brand guidelines and maintain strict adherence to ensure consistency with brand voice and tone
- Manage and optimise live campaigns and provide post campaign analysis reports to share learnings for further campaigns

**Paid Media**:

- Seek opportunities to elevate the brand and optimise performance
- Working closely with internal and external stakeholders to create high-impact paid media campaigns for Canon
- Creating and optimising retargeting campaigns to increase conversion rates of different key audience groups
- Collaborating with the retail team to ensure cohesion between paid amplification and retail conversion strategies

**About You**

You would have demonstrated hands-on experience in leadning and executing campaigns across multiple consumer touchpoints. Having a creative flair and strong interpersonal skills will be critical to the success in this role as will be strength in influencing others with your passion for our products and creating content. Key skills & experience include:

- Proven hands-on experience in designing and delivering customer centric, product marketing campaigns - 4 years+
- Marketing Campaign management experience across the full marketing mix
- Experience in working with external agencies - Creative, Media and PR
- Excellent understanding performance dashboards and Google Analytics and data studio
- Strategic thinking, business acumen and analytical skills
- Demonstrated ability to use creative ways to resolve business and communication challenges

In return you will get the chance to work for a multinational company, with a real opportunity to take your skills to the next level. We look after you with training and development, progression and promotion, recognition, and reward and you’ll have all the tools and support you need to grow, to bring your ideas to life and achieve your successes.

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

**Some benefits include**
- Free onsite parking at Canon’s Macquarie Park office
- Birthday Leave
- Additional leave during year end shutdown (Canon Day Leave)
- Health insurance at discounted premium rates
- Canon products for employees at discounted rates
- Professional learning opportunities

Successful applicants will be notified of next steps.

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