Marketing Executive, Campaigns

3 weeks ago

Sydney, Australia Scentre Group Full time

**Job no**: 498119
**Work type**: Fixed Term Full Time
**Location**: Sydney
**Categories**: Customer Service, Marketing and Digital

**Your opportunity**

As a **Marketing Executive, Campaigns**, based in our Support Office in Sydney, you will be pivotal in planning, ideating, and executing multi-channel marketing campaigns that drive brand awareness, customer engagement, and visitation across our 42 destinations.

As part of the National Marketing and Community team, you will work closely with both external agencies and in-house teams, collaborating across functions to create impactful campaigns that align with Westfield’s brand objectives and enhance the customer experience. This role is a 12-month parental leave cover, providing a unique opportunity to contribute to Westfield’s marketing efforts while gaining exposure to a dynamic, fast-paced environment.

**About the Role**:
In this role, you will support the end-to-end execution of campaigns, from planning and briefing to content creation and delivery. You will ensure that campaigns are aligned with Westfield’s objectives, delivered on time and within budget, and track their performance. Additionally, you will manage content approvals, collaborate with stakeholders, and continuously improve strategies to drive brand advocacy and engagement across our destinations.

**Key Responsibilities**:

- **Content Management**: Coordinate content creation, manage approval processes, and maintain an asset matrix to ensure quality and consistency across campaigns.
- **Stakeholder & Partner Collaboration**: Align campaigns with business and partner objectives by liaising with internal teams and key partners, acting as the main point of contact for campaign queries, and maintaining strong relationships.
- **Analytics & Reporting**: Monitor campaign performance, prepare post-campaign reports, and identify key learnings to improve future campaigns.

**What sets you apart**
- 1-3 years of experience in marketing, with end-to-end exposure to campaign planning and execution.
- Bachelor’s degree in marketing, Communications, or a related field advantageous.
- Ability to manage resource (time, talent, budget).
- Excellent communication skills, verbal, and presentation.
- Innate understanding of consumer and content trends, with the ability to meaningfully translate these into campaign and content ideas.
- Understanding of brand and customer journey mapping.
- Basic knowledge of design tools like Canva or Adobe Creative Suite is a plus.

**About us**

Scentre Group owns 42 Westfield destinations across Australia and New Zealand. We create extraordinary places and experiences that connect and enrich communities.

We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer.

With approximately 75 professions within our business, our team has the expertise to design, construct, operate, manage and market our Westfield destinations and platforms.

We want to be the place where talent thrives. To support you thrive with us, we promise to respect, inspire and develop you, and that you will do work that matters.

Diversity, equity and inclusion underpins our culture, and our vision is that ‘Everyone Belongs’. We foster a workplace experience where everyone feels valued, supported and motivated to realise their full potential.

We offer a range of unique benefits designed to support your wellbeing, career development and lifestyle, including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time), 18 weeks gender neutral paid parental leave for primary carers with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination.

Discover more about working with us.

Applications close: Sunday 15th December.

**Advertised**: 02 Dec 2024 AUS Eastern Daylight Time
**Applications close**: 15 Dec 2024 AUS Eastern Daylight Time

**_Scentre Group exclusively recruits for roles based in Australia and New Zealand. If you are contacted regarding employment opportunities with Scentre Group based in any other country, we encourage you not to disclose any personal information. _

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