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Marketing Campaign Coordinator

2 months ago

Sydney, New South Wales, Australia UMENCO Full time
Key Responsibilities

As a Marketing Coordinator at UMENCO, you will oversee and update the Marketing Calendar to encompass all planned weekly media launches, working closely with the Marketing Manager, Social Media Coordinator, and Ecommerce teams to develop targeted campaigns. Your role will involve crafting engaging content for the website, social media platforms, and blogs, staying ahead of trends to guide marketing strategies.

Key Focus Areas

The successful candidate will be deeply involved in creating and executing multifaceted marketing campaigns for product launches and brand initiatives, with a primary focus on developing and optimising email and SMS campaigns for both the Australian and US markets. This involves updating automated emails with fresh content bi-annually, using data analytics to enhance key metrics and managing the strategy and execution of campaigns through Klaviyo.

Collaboration and Communication

You will ensure a consistent brand message across all channels and coordinate with the Ecommerce, social media, and marketing teams to maintain a unified approach. In the domain of paid media, the Marketing Coordinator will plan and execute advertising campaigns in coordination with the Marketing Manager, ensuring consistency across all paid media channels, such as Facebook, META, and Google.

Event and Production Management

The Marketing Coordinator will handle casting, manage production documents, and scout new talent, including photographers and stylists, for shoots and event activations. They will support shoot run-throughs and event activations, managing sponsorship relationships and ensuring all assets and media are handled according to the critical path.

Requirements
  • Proven marketing experience
  • Exceptional writing skills
  • Strong analytical abilities
  • Expertise in CRM, SMS, and paid advertising campaigns